Senior Direct Marketing Manager II (SaaS)

TL;DR

Senior Direct Marketing Manager II (SaaS): Owning the emerging direct and offline channel portfolio, including Connected TV, Performance Audio, OOH, and Direct Mail/Gifting, with an accent on driving top-of-funnel brand awareness in a highly quantifiable way. Focus on designing incrementality testing programs, building robust measurement frameworks, and scaling audio and direct partnerships to drive business impact.

Location: Remote (United States)

Salary: $163,000–$230,000 USD

Company

hirify.global is an AI-native go-to-market solution for revenue teams, providing verified B2B contact data and engagement tools to over 500,000 companies globally.

What you will do

• Own strategy, planning, and execution for CTV, Performance Audio, OOH, and Direct Mail/Gifting campaigns.
• Design and execute incrementality testing programs, including geo holdouts and matched market tests, to quantify channel impact.
• Build and scale audio programs, spanning programmatic audio, podcast sponsorships, and direct partnerships.
• Collaborate with Creative teams on briefs and production to ensure channel-specific content is performance-oriented.
• Partner with Marketing Analytics & Data Science to build robust measurement frameworks and reporting infrastructure.
• Manage media buying relationships, vendor partnerships, and agency collaborations across all owned channels.

Requirements

• 8+ years of experience in performance or brand marketing with hands-on ownership of direct and offline channels at a high-growth B2B SaaS company.
• Deep expertise in incrementality measurement, geo holdout testing, halo effect studies, and brand lift studies.
• Proven ability to build programs from scratch in a fast-moving, cross-functional environment.
• Strong analytical mindset with experience defining KPIs and presenting results with statistical rigor.
• Experience with programmatic CTV and audio buying platforms.
• Must be based in the United States.

Culture & Benefits

• Comprehensive medical, dental, and vision benefits, including FSA/HSA options.
• 401(k) plan and equity participation.
• Flexible PTO, at least 10 paid holidays per year, and parental leave.
• Global travel coverage and life/disability insurance.
• AI-native culture focused on continuous improvement, extreme ownership, and bold action.