Director, Market & Consumer Insights (Gamedev)

TL;DR

Director, Market & Consumer Insights (Gamedev): Leading global consumer and market research to uncover actionable insights that inform business strategy and fan growth with an accent on children's research, behavioral analytics, and go-to-market decisions. Focus on translating complex market data into strategic opportunities, improving product usability across physical and digital touchpoints, and shaping the future of the Pokémon brand.

Location: Hybrid in Bellevue, Washington, United States

Salary: $166,000 - $299,000 per year

Company

The Pokémon Company International manages the Pokémon property outside of Asia, overseeing brand management, licensing, and marketing globally.

What you will do

• Lead global customer and children research initiatives using qualitative and quantitative methodologies to uncover motivations and pain points.
• Analyze global market dynamics, competitor activity, and consumer trends to identify business risks and forward-looking opportunities.
• Partner with Product, Sales, and Marketing teams to influence brand strategy, product roadmaps, and go-to-market plans.
• Develop advanced analytics dashboards and reporting frameworks to monitor performance and support data-driven decision-making.
• Manage and coach a high-performing team of insights professionals and oversee relationships with external research agencies.

Requirements

• 12+ years of experience in consumer insights, market research, or brand strategy with progressive leadership responsibility.
• Bachelor's degree in Market Research, Psychology, Business, Statistics, Economics, or a related field.
• Proven track record of translating complex consumer understanding into actionable business outcomes.
• Strong ability to communicate insights through narratives and executive presentations.
• Must be based in or authorized to work in the United States.

Nice to have

• Experience in gaming, entertainment, media, technology, or other fan-driven industries.
• Familiarity with research involving children, families, and multi-generational audiences.
• Knowledge of brand health metrics, audience measurement, and digital analytics.

Culture & Benefits

• Hybrid work environment.
• 100% employer-paid healthcare premiums.
• 401k employer matching for US employees.
• Generous paid family leave, employer-paid life insurance, and income protection.
• Fitness reimbursement and access to LinkedIn Learning.