Senior Staff, Market Research & Consumer Insights (Fintech)

TL;DR

Senior Staff, Market Research & Consumer Insights (Fintech): Leading the market and consumer insights strategy to understand audiences and cultural trends shaping the future of helping with an accent on audience segmentation and brand strategy. Focus on translating research into actionable growth opportunities and guiding strategic decisions across Marketing and Product teams.

Location: Must be based in the San Francisco Bay Area (Hybrid: in-office 2-3x a week)

Salary: $223,000 - $335,000

Company

hirify.global is a global community platform dedicated to helping people help each other through fundraising and nonprofits.

What you will do

• Define and execute the market research and consumer insights strategy for the organization.
• Lead audience segmentation, persona development, and behavioral research initiatives.
• Drive brand tracking and identify cultural shifts in helping behaviors and consumer expectations.
• Monitor competitive trends across fundraising, philanthropy, and social platforms.
• Analyze Millennial and Gen Z trends to ensure platform relevance for next-generation supporters.
• Translate complex research into strategic recommendations and storytelling for executive leadership.

Requirements

• 8–12+ years of experience in market research, consumer insights, or brand strategy.
• Expertise in segmentation, persona development, and brand tracking.
• Strong qualitative and quantitative research skills.
• Must be located in the San Francisco Bay Area.
• Exceptional storytelling and executive communication skills.

Culture & Benefits

• Mission-driven environment focused on making a positive global difference.
• Comprehensive healthcare, dental, vision, and life insurance.
• 401(k) saving program and financial assistance for hybrid work.
• Generous parental leave and flexible time-off policies.
• Mental health and wellness resources to support overall well-being.
• Commitment to DEI through ongoing initiatives and employee resource groups.