Performance Marketing Manager (Social)

TL;DR

Performance Marketing Manager (Social): Building and owning the entire paid growth strategy for Gist, a new social media platform, with an accent on channel management, budget allocation, and measurement infrastructure. Focus on driving user acquisition from zero, negotiating off-platform partnerships, and optimizing full-funnel performance metrics.

Location: Must be based in Palo Alto, CA

Salary: $119,000–$179,000 USD

Company

hirify.global is a leading ad tech platform providing end-to-end advertising solutions to help businesses grow their global audiences.

What you will do

• Own the full performance marketing mix across Meta, TikTok, Google, and programmatic channels.
• Identify, negotiate, and manage off-platform partnerships including media companies, OEMs, and affiliate networks.
• Manage the monthly performance marketing budget with full accountability for CAC, CPI, LTV, and ROAS.
• Set up and maintain measurement infrastructure to track performance and diagnose funnel issues.
• Execute structured testing loops across audiences, creatives, and bidding strategies to build a compounding growth playbook.
• Collaborate with product and growth teams to optimize for user quality, activation, and retention.

Requirements

• 3-7 years of brand-side performance marketing experience for a consumer app or digital product.
• Proven track record of driving growth from a cold start with no existing data.
• Hands-on fluency in Meta Ads Manager, TikTok Ads Manager, and Google Ads.
• Experience managing off-platform partnerships and negotiating media deals.
• Proficiency with mobile attribution tools like Adjust.
• Must be based in Palo Alto, CA or able to work from this location.

Nice to have

• Experience in social, entertainment, or consumer app marketing.
• Familiarity with influencer or KOL-driven paid amplification.
• Knowledge of incrementality testing, geo-splits, or media mix modelling.
• SQL or BI tool fluency (Looker, Tableau, Metabase).

Culture & Benefits

• Top-of-market compensation including equity eligibility.
• Comprehensive health benefits including medical, dental, and vision.
• 401(k) retirement plan with company support.
• Unlimited discretionary time off and 10 paid holidays per year.
• High-trust environment with direct impact and ownership.