Senior Manager, Paid Social B2B (Marketing)

TL;DR

Senior Manager, Paid Social B2B (Marketing): Developing and executing data-driven social strategies to support pipeline growth for enterprise and mid-market B2B clients with an accent on full-funnel paid social programs. Focus on optimizing campaigns across LinkedIn, Meta, and Reddit to drive meaningful business outcomes and lead quality.

Location: Remote (Must be based in the United States)

Salary: $84,000 - $100,000

Company

A fast-growing digital agency recognized as a Best Place to Work by Ad Age and Glassdoor.

What you will do

• Lead day-to-day social strategy development and activation for assigned B2B clients.
• Translate B2B buyer journeys into tactical, data-informed campaign architectures across awareness, consideration, and conversion stages.
• Execute full-funnel strategies, including content amplification, gated asset promotion, ABM initiatives, and CRM-based retargeting.
• Partner with analytics, paid search, and programmatic teams to deliver integrated demand generation programs.
• Tie paid social performance to lead and pipeline indicators using tools such as Salesforce, HubSpot, Marketo, or Pardot.
• Support new business efforts through research, POV development, and pitch support.

Requirements

• 3-5 years of experience in paid social media advertising, with a strong focus on B2B, SaaS, or lead generation programs.
• Demonstrated experience executing campaigns that support pipeline and lead quality goals (MQLs, SQLs).
• Hands-on expertise in LinkedIn Ads and Meta, including ABM, firmographics, and CRM list targeting.
• Working knowledge of B2B analytics and martech ecosystems (Google Analytics, Salesforce, HubSpot, Demandbase, or 6sense).
• Bachelor’s degree in Marketing, Business, Analytics, or a related field.
• Must be authorized to work in the US (no immigration sponsorship provided).

Culture & Benefits

• Remote-first culture with flexible schedules and "work from anywhere" options.
• Unlimited PTO and an extended winter holiday break.
• Comprehensive insurance coverage: Medical, Dental, Vision, Life, and Pet Insurance.
• 401(k) matching and 100% paid parental leave.
• Annual Class Pass credits.