Marketing Manager (Professional Education)

TL;DR

Marketing Manager (Professional Education): Planning and delivering integrated multi-channel marketing campaigns for the FT Academy portfolio with an accent on lead generation, customer enrollment, and marketing operations. Focus on optimizing automated customer journeys in Bloomreach, ensuring GDPR compliance, and leveraging data insights to drive commercial growth.

Location: Hybrid in London (averaging 2-3 days onsite)

Company

One of the world’s leading news organisations, globally recognised for its authority, integrity, and accuracy.

What you will do

• Develop and execute integrated multi-channel campaigns across email, paid media, and social channels to drive acquisition and retention.
• Manage marketing operations using Bloomreach, focusing on audience segmentation and automated customer journeys.
• Oversee marketing databases, ensuring data accuracy, GDPR compliance, and consent management.
• Analyze campaign performance and produce reports to support commercial decision-making.
• Create and edit persuasive marketing copy for web, email, and promotional materials.
• Collaborate with internal teams (Commercial, Brand & Design) and external agencies to align activity with revenue objectives.

Requirements

• Around 5 years of experience in a marketing role.
• Proven track record in planning and delivering integrated multi-channel campaigns.
• Experience with marketing automation platforms (e.g., Bloomreach) and CRM systems.
• Strong analytical skills and ability to translate data into actionable insights.
• Expertise in copywriting, editing, and professional communication.
• Knowledge of GDPR and marketing compliance requirements.

Nice to have

• Experience in B2B marketing.
• Background in professional/executive education, learning, or events.
• Experience marketing high-value services with longer customer consideration journeys.
• Direct familiarity with Bloomreach.

Culture & Benefits

• 50% hybrid working model promoting both flexibility and in-person collaboration.
• Generous annual leave and medical cover.
• Inclusive parental leave packages.
• Subsidised gym memberships.
• Supportive, diverse, and collaborative work environment.