Senior UA Manager (Gamedev)

TL;DR

Senior UA Manager (Gamedev): Managing user acquisition for a portfolio of hyper-casual and hybrid-casual games with an accent on budget optimization, creative strategy, and automation. Focus on building scalable UA infrastructure, optimizing ROAS/LTV, and implementing AI-driven campaign tools.

Location: Hybrid (Paris Office, France)

Company

hirify.global is a mobile game publisher specializing in hyper-casual and hybrid-casual games, with over one billion cumulative downloads.

What you will do

• Manage monthly UA budgets of several hundred thousand euros across Meta, Google, TikTok, AppLovin, Unity, Mintegral, and ironSource.
• Own the acquisition P&L including CPI, D7/D30 ROAS, LTV, and payback across various geos and platforms.
• Drive creative strategy in collaboration with the creative team, utilizing AI generation tools and systematic analysis.
• Build UA automation infrastructure, including budget/ROAS monitoring agents, network API optimization rules, and automated reporting.
• Collaborate with Data and Product teams to close the loop between UA, monetization, and retention.
• Anticipate and adapt to ecosystem changes such as SKAN and privacy updates.

Requirements

• 5+ years of mobile gaming UA experience, specifically in hyper-casual or hybrid-casual sectors.
• Proven track record of managing budgets of at least €300k per month.
• Expert command of attribution tools, including MMPs (Adjust, AppsFlyer) and SKAN.
• Full analytical autonomy with fluency in SQL and proficiency in Looker or similar tools.
• Demonstrated experience building production-ready automation systems using Python, network APIs, n8n, or LLM agents.
• Fluent English required.
• Must be able to work in a hybrid setup from the Paris office.

Nice to have

• Experience deploying AI agents for creative analysis or campaign optimization.
• Strong Python skills beyond basic scripting.
• End-to-end experience taking titles from soft launch to global launch.