Senior Creative Strategist

TL;DR

Senior Creative Strategist (Direct Response/Performance Marketing): Owning the creative strategy behind direct-response campaigns, from customer research and ideation to production and optimization with an accent on performance-driven messaging, scalable ad concepts, and AI-assisted creative workflows. Focus on analyzing advertising and competitor data to guide creative decisions, testing new formats and angles, and improving outcomes across video, static creatives, and landing pages.

Company

hirify.global lists this role on behalf of a partner company.

What you will do

• Own end-to-end creative development for direct-response campaigns, ensuring concepts are strategically grounded and optimized for performance.
• Conduct customer research, competitor analysis, and market exploration to find new creative angles, messaging opportunities, and positioning strategies.
• Develop high-converting creative concepts, scripts, briefs, and messaging frameworks for short-form ads, long-form video sales letters, AI-generated content, landing pages, and static advertisements.
• Collaborate with creative production teams (designers, editors, copywriters) and guide asset development to match the intended strategy and performance goals.
• Review campaign performance data, identify patterns, and translate insights into new creative iterations through continuous testing.
• Use AI tools daily to accelerate research, brainstorming, scripting, and creative workflows while applying strategic judgment to refine outputs.

Requirements

• Location: Must be based in the United States.
• 3+ years of experience in Creative Strategy, Performance Marketing, Direct Response Copywriting, or a related field (ideally within DTC brands).
• Proven experience developing successful Meta ad concepts and understanding what drives high-performing campaigns.
• Strong understanding of advertising metrics, creative performance analysis, and data-driven optimization.
• Excellent written and verbal English communication skills.
• Availability to work with at least 6 hours of overlap between 9:00 AM and 6:00 PM (GMT+3).

Culture & Benefits

• Fully remote work environment with flexibility across multiple locations.
• Competitive monthly salary: $3,000–$4,500.
• 18 paid vacation days annually after probation; 5 paid sick days.
• Health insurance coverage after 6 months.
• International company retreat opportunities after 6 months; Christmas bonus after 3 months.
• Regular salary reviews and promotion opportunities every 6–12 months.

Hiring process

• AI-powered matching reviews applications quickly and shares the shortlist with the hiring company.
• Interviews and assessments are managed by the hiring company’s internal team.