Senior Demand Generation Manager (AI)

Location: United States; remote-first with approximately 15% travel for company and client events

Salary: $120,000–$140,000 base annually, plus eligibility for an annual performance bonus

Company

hirify.global provides AI-powered consumer data, intelligence, and technology through its Ignite SaaS platform and Data-as-a-Service offerings.

What you will do

• Own demand generation for an assigned market, including strategy, program budget, quarterly ACV pipeline target, and channel performance.
• Translate go-to-market priorities into audience frameworks, messaging, narratives, and nurture paths with Product Marketing and Content.
• Plan, launch, measure, and optimize integrated campaigns across paid media, email, social, webinars, retargeting, ABM, and events.
• Run account-based marketing for named and in-market accounts by mapping buying committees and coordinating with BDR and Sales.
• Own funnel performance from intent through meetings, opportunities, and bookings in partnership with Marketing Operations.
• Evaluate event impact and deliver channel ROI analysis with clear recommendations.

Requirements

• 5+ years of B2B demand generation, growth, or marketing experience focused on enterprise buyers.
• Experience marketing to marketers and building data-driven programs that influence pipeline and revenue.
• Account-based marketing experience with named account lists and personalized campaigns.
• Hands-on experience with LinkedIn, Meta, and Google Display advertising platforms.
• Experience with Salesforce or HubSpot; Salesforce is the primary marketing stack.
• Strong copywriting, analytical skills, Excel expertise, and practical experience using generative AI tools.

Nice to have

• Experience marketing or selling to agencies, or working in politics, advocacy, or public affairs marketing.
• Background in data, martech, or adtech.
• Experience with ZoomInfo, Bombora, 6sense, Demandbase, Pardot, Asana, WordPress, or Google Analytics.

Culture & Benefits

• Remote-first work with flexible collaboration across locations and intentional in-person interaction when needed.
• Medical, dental, and vision coverage, including HSA.
• Company-paid disability and life insurance, with an optional life insurance buy-up.
• 401(k) with company match, flexible PTO, and 10 paid holidays.
• Paid parental leave and wellbeing and employee assistance programs for employees and family members.