обновлено 5 дней назад
Demand Generation Manager (SaaS)
Вакансия из Hirify Global, списка международных tech-компанийДля мэтча и отклика нужен Plus
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Demand Generation Manager (SaaS): Developing and executing the demand generation strategy and operating model for specific market segments with an accent on integrated full-funnel programs and BDR activation. Focus on driving pipeline growth, optimizing conversion paths, and orchestrating multi-channel campaigns across enterprise B2B environments.
Location: Hybrid in Atlanta, GA
Company
provides supply chain commerce technology that connects billions of people to consumer choices globally.
What you will do
- Own the demand generation strategy and campaign sequencing for focused market segments.
- Build and manage full-funnel, multi-channel programs across awareness, nurture, conversion, and pipeline acceleration.
- Create campaign briefs and planning inputs to align cross-functional teams on goals, audiences, and messaging.
- Collaborate with BDR leadership to ensure outbound activation is aligned with campaign strategy and buyer signals.
- Monitor and optimize funnel performance across volume, velocity, and conversion rates.
- Partner with Marketing Operations on audience segmentation, automation, and measurement planning.
Requirements
- 6–10 years of B2B marketing experience in demand generation or campaign strategy.
- Proven experience operating full-funnel, multi-channel campaigns in enterprise B2B environments.
- Experience partnering with BDR/SDR teams to align outbound activation with conversion goals.
- Strong analytical skills to interpret performance data and provide evidence-based recommendations.
- Fluency with tools such as Salesforce, Marketo, Demandbase, People.ai, and Outreach.
- Must be based in or able to work from Atlanta, GA to support hybrid work options.
Nice to have
- Experience in SaaS, supply chain, logistics, or retail technology markets.
- Knowledge of exploring AI and automation to improve campaign scale and efficiency.
Culture & Benefits
- Comprehensive health coverage and 401(k) with 50% match up to 6% from day one.
- Access to Global Path structured development program, mentorship, and free LinkedIn Learning.
- Hybrid work options and onsite fitness centers.
- Inclusive culture with various Employee Connection Groups (Multicultural, LGBTQ+, Women's Initiative).
- Opportunities for monthly community volunteer events.
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