Demand Generation Manager (SaaS)

TL;DR

Demand Generation Manager (SaaS): Developing and executing the demand generation strategy and operating model for specific market segments with an accent on integrated full-funnel programs and BDR activation. Focus on driving pipeline growth, optimizing conversion paths, and orchestrating multi-channel campaigns across enterprise B2B environments.

Location: Hybrid in Atlanta, GA

Company

hirify.global provides supply chain commerce technology that connects billions of people to consumer choices globally.

What you will do

• Own the demand generation strategy and campaign sequencing for focused market segments.
• Build and manage full-funnel, multi-channel programs across awareness, nurture, conversion, and pipeline acceleration.
• Create campaign briefs and planning inputs to align cross-functional teams on goals, audiences, and messaging.
• Collaborate with BDR leadership to ensure outbound activation is aligned with campaign strategy and buyer signals.
• Monitor and optimize funnel performance across volume, velocity, and conversion rates.
• Partner with Marketing Operations on audience segmentation, automation, and measurement planning.

Requirements

• 6–10 years of B2B marketing experience in demand generation or campaign strategy.
• Proven experience operating full-funnel, multi-channel campaigns in enterprise B2B environments.
• Experience partnering with BDR/SDR teams to align outbound activation with conversion goals.
• Strong analytical skills to interpret performance data and provide evidence-based recommendations.
• Fluency with tools such as Salesforce, Marketo, Demandbase, People.ai, and Outreach.
• Must be based in or able to work from Atlanta, GA to support hybrid work options.

Nice to have

• Experience in SaaS, supply chain, logistics, or retail technology markets.
• Knowledge of exploring AI and automation to improve campaign scale and efficiency.

Culture & Benefits

• Comprehensive health coverage and 401(k) with 50% match up to 6% from day one.
• Access to Global Path structured development program, mentorship, and free LinkedIn Learning.
• Hybrid work options and onsite fitness centers.
• Inclusive culture with various Employee Connection Groups (Multicultural, LGBTQ+, Women's Initiative).
• Opportunities for monthly community volunteer events.