Manager, Demand Generation

Location: Remote in the United States; based in Franklin, Tennessee. Less than 20% travel may be required for occasional team or company offsites.

Company

hirify.global provides AI-driven revenue cycle management technology and complex claims recovery solutions for hospitals.

What you will do

• Plan, build, and execute multi-channel demand generation campaigns across email, paid social, SEM, retargeting, and organic channels.
• Own marketing-sourced pipeline targets, campaign budgets, ROI tracking, and performance reporting.
• Create and manage funnel content, including blog posts, ebooks, landing pages, nurture emails, and a scalable content calendar.
• Build and manage lead nurture programs and campaign workflows in HubSpot while partnering with the GTM Engineer on automation and data requirements.
• Coordinate with Product Marketing, Events, Commercial Enablement, and SDR teams on positioning, event promotion, lead handoff, and conversion tracking.
• Analyze campaign performance and continuously optimize MQL volume, conversion rates, and cost per acquisition, including piloting AI-enabled marketing tools.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent experience.
• 3–5 years of experience in demand generation, growth marketing, or a related B2B marketing role.
• Hands-on experience with marketing automation platforms, preferably HubSpot, and CRM systems such as Salesforce.
• Strong writing skills for independently creating blog, email, landing page, and other campaign content.
• Strong analytical, project management, prioritization, and computer skills, including experience with Microsoft Office and Zoom.
• Ability to work remotely from the United States and maintain regular, predictable attendance.

Nice to have

• Experience in healthcare, healthcare technology, Revenue Cycle Management, or another complex B2B industry.
• Experience partnering with technical GTM or RevOps teams on automation and data requirements.

Culture & Benefits

• Individual contributor position with no direct reports at this time.
• Self-directed, cross-functional work focused on experimentation, iteration, and continuous improvement.
• Core values centered on integrity, client success, empowered employees, innovation, and work-life balance.
• Remote work environment with minimal travel and occasional company or team offsites.
• Support for employee development through tools, resources, and career growth opportunities.