Senior Product Manager, Growth (Fintech)

TL;DR

Senior Product Manager, Growth (Fintech): Developing and optimizing the onboarding and activation journey for SMB business owners to increase funded transactions and product adoption with an accent on metrics-driven growth and lifecycle optimization. Focus on building a continuous experimentation engine, reducing time-to-first-deposit, and enhancing the first-run product experience.

Location: Hybrid in Toronto, Kitchener-Waterloo, or Vancouver, Canada

Salary: $162,000 – $198,000 CAD

Company

hirify.global is a digital banking platform providing self-made business owners with tools and visibility to manage their cash flow and business finances more effectively.

What you will do

• Own the end-to-end activation journey from first login to habitual, funded use of the platform.
• Define, instrument, and monitor activation metrics that accurately predict long-term retention and revenue.
• Establish and scale an experimentation and lifecycle infrastructure to run continuous activation tests.
• Drive adoption of key sticky features, including multiple accounts, cards, bill pay, and accounting integrations.
• Collaborate with Risk and Operations to optimize KYC and fraud controls to minimize friction for good customers.
• Partner with design and engineering to deliver high-polish UX, onboarding copy, and intuitive empty states.

Requirements

• 5+ years of product management experience with a proven track record of moving funnel or lifecycle metrics.
• Direct experience with activation and onboarding within a product-led business.
• Strong data competency, including the ability to write SQL and derive signals from noisy test data.
• Deep fluency in experimentation and A/B testing methodologies.
• Excellent storytelling and communication skills to align engineering, design, and business stakeholders.
• Must be based in or able to work from Toronto, Kitchener-Waterloo, or Vancouver.

Nice to have

• Experience with activation in fintech, specifically dealing with compliance and risk controls.
• Background in scaling an early-stage company through rapid growth.
• Familiarity with KYC/onboarding frameworks and risk/fraud tools.
• Experience building lifecycle or CRM systems in partnership with marketing teams.

Culture & Benefits

• High degree of autonomy and trust to solve complex challenges.
• Culture of relentless reinvention, ownership, and direct, respectful feedback.
• Active integration of AI into internal workflows and product development.
• Mission-driven environment focused on the success of small businesses.
• Transparent compensation approach based on impact.

Hiring process

• 60-minute introductory video call with the Talent team.
• 60-minute Product Deep Dive interview with the hiring manager.
• Case study assignment followed by a panel interview.
• 45-minute in-person interview with the leadership team.