Senior Product Manager, Growth (Activation)

Location: Hybrid in Toronto or Kitchener-Waterloo, Ontario, Canada

Annual salary: $162,000–$198,000 CAD; typical starting level is $180,000 CAD per year.

Company

Digital banking platform providing self-made business owners with tools for cash flow visibility, financial control, and stronger business operations.

What you will do

• Own the activation vision, roadmap, metrics, and measurable improvements from first login to funded and habitual product use.
• Analyze drop-offs between account approval, funding, and first payment, then design and ship targeted interventions.
• Build an experimentation engine for continuous activation testing, including hypothesis development, test design, analysis, and decision-making.
• Drive adoption of multiple accounts, cards, bill pay, and accounting integrations through relevant in-product and lifecycle experiences.
• Partner with Risk and Operations to reduce unnecessary friction from KYC and fraud controls without weakening safeguards.
• Align leadership, Marketing, Sales, Customer Experience, design, and engineering around activation goals and polished customer experiences.

Requirements

• At least five years of product management experience with ownership of a funnel or lifecycle metric.
• Direct experience with activation, onboarding, or early-lifecycle work in a product-led business.
• Strong data skills, including self-serve metrics analysis and writing SQL.
• Fluency in experimentation, including understanding infrastructure limitations and evaluating test results rigorously.
• Experience partnering closely with engineering and design to deliver high-quality product experiences.
• Strong cross-functional communication, storytelling, structured thinking, and hands-on execution skills.

Nice to have

• Activation experience in fintech involving compliance, funding, and risk controls.
• Experience scaling an early-stage company.
• Familiarity with risk, fraud, KYC, or onboarding frameworks.
• Experience building lifecycle or CRM systems with Marketing.

Culture & Benefits

• Outcome-focused product culture centered on customer problems, usability, reliability, and polish.
• Autonomy to solve complex problems, take initiative, and make decisions with ownership.
• Rewards tied to impact rather than annual review cycles.
• Encouragement to embed AI into everyday work and product development.
• Accommodation support is available during the hiring process.

Hiring process

• 45-minute video call with Talent.
• Product Deep Dive with the hiring manager, followed by a case study panel based on a take-home assignment.
• 45-minute in-person interview with a leadership team member.