Senior Product Manager, Growth (Activation) (Fintech)

TL;DR

Senior Product Manager, Growth (Activation) (Fintech): Leading the user journey from first login to habitual use of the digital banking platform with an accent on activation rates and time-to-first-deposit. Focus on designing experimentation engines, optimizing onboarding flows, and reducing friction in KYC and funding processes.

Location: Must be based in New York, NY or Boston, MA

Salary: $175,500 – $225,750 USD + Equity

Company

hirify.global is a digital banking platform providing SMBs with tools for financial clarity, confidence, and control over their cash flow.

What you will do

• Own the end-to-end activation funnel, defining the vision and roadmap to improve how SMBs start running their money through hirify.global.
• Establish and monitor activation metrics that accurately predict long-term retention and revenue.
• Build and manage a rigorous experimentation engine to test hypotheses and iterate on the onboarding experience.
• Collaborate with design and engineering to ship high-polish UX, including onboarding copy and empty states.
• Partner with Risk and Operations to optimize KYC and fraud controls without sacrificing customer conversion.
• Develop narratives and roadmaps to align leadership, Marketing, and CX on a shared definition of an activated customer.

Requirements

• 5+ years of product management experience with a proven track record of moving funnel or lifecycle metrics.
• Direct experience with activation and onboarding in a product-led growth (PLG) environment.
• Strong data competency, including the ability to write SQL and analyze experimental results.
• Expertise in product experimentation and hypothesis-driven development.
• Exceptional communication skills for aligning cross-functional stakeholders across Engineering, Design, and Business.
• Must be based in New York, NY or Boston, MA

Nice to have

• Activation experience specifically within the fintech domain (compliance, funding, risk controls).
• Experience scaling a company from early stages to growth.
• Familiarity with KYC/onboarding frameworks and risk/fraud tools.
• Experience building lifecycle or CRM systems in partnership with marketing teams.

Culture & Benefits

• Culture of relentless reinvention, high autonomy, and deep ownership of outcomes.
• Emphasis on embedding AI into daily workflows and product development.
• Transparent and impact-based compensation approach.
• Equity offerings for all employees.

Hiring process

• 60-minute Talent team video call.
• 60-minute Product Deep Dive with the hiring manager.
• 1-hour Case Study panel interview based on a take-home assignment.
• 45-minute in-person interview with the leadership team.