Senior Director, eCommerce and Customer Acquisition

Location: Remote in the United States; locations listed as Chicago, Illinois and San Francisco, California.

Base salary: $130,000–$200,000 per year, plus potential discretionary annual bonus.

Company

hirify.global is a women-led energy transformation firm developing clean energy and energy-efficiency solutions for utilities.

What you will do

• Develop eCommerce and direct-to-consumer acquisition strategies for utility marketplaces, limited-time offers, energy-efficiency kit sites, and pay-for-performance programs.
• Translate sales, enrollment, participation, revenue, and energy savings goals into integrated marketing and optimization plans.
• Lead campaigns across paid search, paid social, display, programmatic, email, direct mail, retargeting, and partner channels.
• Establish testing programs for audiences, offers, messaging, creative, landing pages, and conversion pathways.
• Build lifecycle strategies for acquisition, activation, abandonment recovery, cross-sell, repeat purchase, and re-engagement.
• Build the enterprise eCommerce and customer acquisition operating model, including processes, tools, talent, partnerships, playbooks, KPIs, dashboards, and forecasts.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, eCommerce, or a related field.
• 12+ years of experience in eCommerce, direct-to-consumer marketing, customer acquisition, performance marketing, or related disciplines.
• Demonstrated success building or scaling an eCommerce, customer acquisition, or performance-marketing capability.
• Deep knowledge of paid media, lifecycle marketing, audience segmentation, digital merchandising, conversion optimization, and customer journey development.
• Experience leading complex initiatives across marketing, account management, technology, operations, analytics, and creative teams.
• Strong analytical, financial, communication, presentation, and leadership skills.

Nice to have

• Experience in energy, utility, technology, consulting, or professional services.
• Experience with utility marketplaces, residential programs, pay-for-performance contracts, or outcome-based programs.
• Familiarity with Salesforce, marketing automation, GA4, eCommerce platforms, testing tools, and business intelligence solutions.
• Agency experience or Google Analytics certification.

Culture & Benefits

• Women-led organization focused on energy transformation, clean energy, and measurable impact.
• Three weeks of paid vacation annually and paid holidays.
• 401(k) retirement plan with employer match.
• Medical, dental, and vision coverage, parental leave, and an employee assistance program.
• Commuter benefits and additional supplemental offerings.
• Employment is contingent on successful background and reference checks; a pre-employment drug screen may apply.