Director, Marketing Operations

Location: United States, Remote

Annual base salary: $140,000–$160,000 USD

Company

hirify.global provides a location analytics platform that helps organizations understand physical locations, markets, and consumer behavior while maintaining a strong commitment to privacy.

What you will do

• Own the marketing operations roadmap and prioritize work against marketing and revenue goals.
• Set the architecture for HubSpot, Salesforce, Chili Piper, and the data flows between marketing and sales systems.
• Define and govern the lead lifecycle, qualification criteria, scoring, routing logic, service levels, and sales handoff.
• Own campaign operations, attribution, funnel reporting, and the single source of truth for marketing performance.
• Lead build-versus-buy decisions, vendor evaluations, renewals, technology governance, compliance, and stack costs.
• Manage, coach, and grow the marketing operations team while partnering with Sales Operations, Enablement, Customer Success Operations, Deal Desk, Business Operations, and Legal.

Requirements

• 7+ years of experience in marketing operations, revenue operations, or a closely related function, including at least 2 years managing people.
• Hands-on experience with a marketing automation platform and CRM, ideally HubSpot and Salesforce, including ownership of their integration.
• Experience designing lead lifecycles, qualification models, routing logic, speed-to-lead processes, and cross-functional operating definitions.
• Strong analytical and data-quality skills, including field and object design, deduplication, matching, reconciliation, funnel metrics, and reporting.
• Ability to evaluate systems independently, write requirements, defend recommendations to marketing and revenue leadership, and manage vendors end to end.
• Genuine fluency with AI tooling; SQL or experience working with a data warehouse and BI tool is strongly preferred. A bachelor's degree or equivalent experience is required.

Nice to have

• Website operations experience with content management systems, forms, tracking, and web development collaboration.
• B2B SaaS experience in a centralized Revenue Operations organization.
• Experience integrating generative AI into daily workflows to improve productivity, quality, and output.

Culture & Benefits

• Fully remote work environment.
• Competitive salary, medical, dental, and vision coverage.
• Flexible time off, 401(k), and equity awards for eligible roles.
• Opportunity to contribute to a rapidly growing location analytics company and a newly developing market.