Senior Manager, B2B Paid Marketing

Location: Remote within the United States; employees may live in any of the 50 states, with limited exceptions.

Salary: $131,700–$210,300 annually in California, Connecticut, Maryland, Massachusetts, New Jersey, New York, Washington state, and Washington, DC; $125,100–$199,900 annually in Colorado, Hawaii, Illinois, Maine, Minnesota, Nevada, Ohio, Rhode Island, Vermont, and Virginia. Equity awards may also be available.

Company

Real estate technology company providing products and services for buying, selling, financing, and renting homes.

What you will do

• Own the annual media plan, product and channel mix, KPIs, flighting, pacing, forecasting, and budget accountability for the Agent portfolio.
• Evaluate marginal returns and diminishing returns across products and channels, reallocating investment based on evidence.
• Lead measurement foundations covering attribution, lifetime value, acquisition cost, marketing mix modeling, and tracking integrity.
• Connect media results to Sales pipeline and revenue impact with Agent Marketing and Data Science.
• Set the testing agenda and performance standards for internal channel teams and the external media agency.
• Manage and coach two media strategists while representing Agent Media in leadership and cross-functional investment decisions.

Requirements

• At least 8 years of B2B marketing experience, including 6 years in Paid Marketing.
• At least 3 years of people management experience, including management of direct, indirect, and agency partners.
• 3–5 years of experience with CRM tools such as Salesforce or HubSpot.
• Experience using Claude Cowork, OpenAI Work, and AI-enabled workflows for data querying, debugging, dashboards, and automated reporting.
• Strong knowledge of multi-touch attribution, incrementality testing, and marketing mix modeling, plus experience with account-based or intent-based media.
• Bachelor’s degree in marketing, business, economics, analytics, or a related field.

Nice to have

• Experience in real estate, proptech, marketplaces, or adjacent industries.
• Experience marketing B2B software or subscription products through paid media.
• Agency experience.
• Master’s degree.

Culture & Benefits

• Remote work through a distributed-work approach, with the work location identified to hirify.global.
• Cross-functional collaboration across Brand Marketing, Product Marketing, Creative Services, Customer Insights, Analytics, Product, Data Science, and Sales.
• Opportunity to establish AI-enabled planning, reporting, optimization, and team workflows.
• Base salary eligibility and potential equity awards based on experience, performance, and location.