Sr. Brand Media Manager (Marketing)

TL;DR

Sr. Brand Media Manager (Marketing): Strategic planning of brand media allocation, audience targeting, and measurement frameworks to drive awareness and patient acquisition with an accent on bridging upper-funnel and lower-funnel marketing. Focus on optimizing high-budget campaigns across CTV and social platforms, implementing measurement frameworks like MMM, and managing external agency partners.

Location: Remote (must be based in the United States, excluding Hawaii)

Salary: $153,765 – $171,855

Company

hirify.global is a remote-first mental health platform dedicated to providing evidence-based and compassionate care to eliminate the stigma around mental health.

What you will do

• Own the strategic roadmap for brand media allocation and audience targeting.
• Optimize campaigns across premium streaming/CTV (Netflix, Hulu, Amazon) and paid social (Meta, TikTok, Reddit).
• Build and manage brand measurement frameworks using MMM or multi-touch attribution.
• Manage multi-million dollar budgets, including forecasting, pacing, and financial reporting in partnership with Finance.
• Interface with C-suite executives to present media performance and business recommendations.
• Manage external media agencies through brief setting and performance reviews.

Requirements

• 8+ years of experience in brand media planning and buying.
• Hands-on experience with CTV, paid social, DOOH, OOH, and OLV platforms.
• Experience with media mix modeling (MMM) or multi-touch attribution.
• Proven track record of managing multi-million dollar budgets.
• Must be based in the United States (currently not hiring in Hawaii).

Nice to have

• Experience in health-tech, healthcare, or regulated consumer categories.
• Familiarity with first-party data activation and audience segmentation.
• Background in both agency-side and in-house roles.
• Understanding of how creative and media multiply the effects of brand campaigns.

Culture & Benefits

• 100% remote work environment with a focus on work-life balance.
• Comprehensive health benefits including medical, dental, vision, and FSA/HSA.
• 401(k) plan and paid parental leave.
• Company-wide shutdown weeks twice a year for self-care.
• Home office and wellness stipends ($50/month each).