Media Manager, Brand Marketing and Integrated Campaigns

TL;DR

Media Manager, Brand Marketing and Integrated Campaigns (Media Strategy): Leading media strategy, planning, execution, and optimization across integrated marketing and fundraising campaigns with an accent on performance, always-on media activity, and agency partnership opportunities. Focus on translating campaign objectives into executable media plans, managing budgets and KPIs, and driving real-time optimizations to deliver impact within approved channel requirements.

Location: Hybrid (Toronto office travel required when requested). Must be currently residing in Canada and legally entitled to work in Canada.

Salary: $80,000–$95,000

Company

Heart & Stroke is a health-focused foundation working to promote health, save lives, and enhance recovery.

What you will do

• Develop media strategy for integrated campaigns, including always-on paid search, digital acquisition, lead generation, and emerging media opportunities.
• Serve as day-to-day media lead for external media agencies, providing briefs, direction, oversight, and performance accountability across multiple concurrent campaigns.
• Oversee end-to-end media plan execution (trafficking readiness, QA, in-platform setup) and ensure accuracy, quality, and adherence to timelines and budgets.
• Lead ongoing monitoring, testing, targeting, and optimization for always-on and performance-driven channels, establishing an optimization cadence with the agency.
• Manage media budgets and report performance against objectives, targets, and KPIs; support forecasting and planning with media performance insights.
• Collaborate with Brand, Fundraising, Analytics, Communications, and Digital teams to ensure alignment on media strategy, in-flight performance, risks, and learnings.

Requirements

• Must be currently residing in Canada and legally entitled to work in Canada.
• 6–8 years of progressive experience in media planning, execution, and optimization with a strong focus on digital and performance media.
• Hands-on experience managing always-on media programs (e.g., paid search, digital acquisition) alongside time-bound integrated campaigns.
• Proven experience managing external media agency partners, including briefing, performance oversight, optimization direction, and budget accountability.
• Strong analytical skills to interpret performance data and translate insights into media actions and recommendations.
• High attention to detail and operational rigor across trafficking, optimization, and reporting.

Culture & Benefits

• Hybrid working model with flexibility, plus reimbursement for mobile phones and home office setup.
• Generous paid time-off package (vacation days, personal days, wellness days) and paid company-wide closure between December 25 and January 1.
• Competitive health, medical, dental, and vision benefits, life insurance, disability benefits, and an employee assistance program (EAP).
• Defined contribution pension plan with employer matching.
• Opportunities for professional development.

Hiring process

• Submit a resume by June 26.
• Interviews may be conducted virtually or in-person; selected candidates are notified in advance if an in-person interview is required.
• Accommodation support available for candidates who need it during the recruitment and selection process.