Sr. Customer Engagement Marketing Manager (SaaS)

TL;DR

Sr. Customer Engagement Marketing Manager (SaaS): Evolving customer engagement strategic plans and advocacy programs with an accent on digital community management, nurture programs, and cross-functional stakeholder alignment. Focus on leveraging customer data and AI-driven insights to drive product adoption, reduce churn, and foster a community of customer champions.

Location: Remote or Hybrid (Canada & US). Must be able to travel to Mississauga or Salt Lake City for occasional in-office events.

Salary: $111,000 – $124,000 CAD per year.

Company

A leading health tech company providing a platform for long-term and post-acute care providers, recognized for its innovative culture and AI-integrated workflows.

What you will do

• Develop and execute strategic customer engagement and advocacy programs across all market segments.
• Manage online community platforms, including technical maintenance, upgrades, and feature implementation.
• Collaborate with cross-functional teams to integrate customer advocacy into broader marketing campaigns.
• Analyze program data and KPIs to provide actionable insights, optimize performance, and reduce churn.
• Drive community participation and curate content to support product adoption and customer value realization.
• Influence stakeholders to adopt engagement best practices and foster a customer-centric culture.

Requirements

• 6+ years of B2B marketing experience in SaaS or Healthcare.
• Proven success in online community administration and user group management.
• Strong strategic problem-solving skills with a focus on KPIs and business metrics.
• Exceptional communication and relationship-building abilities.
• Must be eligible to work in Canada or the US.
• Ability to travel for team events and onboarding as required.

Nice to have

• Experience working in a hybrid capacity from Toronto or Salt Lake City offices.
• Leadership or coaching experience to guide team members on engagement best practices.
• Deep understanding of customer and product lifecycle methodology.

Culture & Benefits

• Comprehensive benefits package starting from Day 1.
• Retirement plan matching and flexible paid time off.
• Wellness support, parental/caregiver leaves, and fertility/adoption support.
• Continuous development support and employee assistance programs.
• Inclusive culture with dedicated allyship communities.