Associate Director, Performance Media (Marketing)

TL;DR

Associate Director, Performance Media (Marketing): Leading Performance Media Centers of Excellence across Paid Search, Social, and Programmatic with an accent on operational frameworks, quality standards, and team mentorship. Focus on designing cross-channel strategies, optimizing high-budget media investments, and integrating AI tools into performance workflows.

Location: Hybrid (Midweek in office, remote Mon/Fri). Must be based near Chicago, IL or San Diego, CA

Company

hirify.global is a performance media agency specializing in data-driven activation and growth.

What you will do

• Lead Performance Media Centers of Excellence across Paid Search, Paid Social, Programmatic, and Retail Media.
• Establish playbooks, governance, quality standards, and operating procedures for all performance disciplines.
• Manage, coach, and mentor a team of Performance Specialists and Channel Leads.
• Maintain hands-on expertise in platforms like Google Ads, Meta, DV360, and Amazon Ads for troubleshooting and optimization.
• Design data-driven testing roadmaps and full-funnel planning strategies to improve efficiency.
• Partner with Analytics to manage KPIs including ROAS, CPA, and CAC.

Requirements

• 7-9 years of experience in performance marketing with multi-channel knowledge.
• Hands-on experience with at least four major platforms (e.g., Google Ads, Meta, DV360, Amazon Ads).
• Proven track record of managing media investments of $100M+.
• Experience mentoring or leading channel specialists.
• Must be authorized to work in the United States (E-Verify participant).
• Strong communication skills for translating platform data into client-facing insights.

Nice to have

• Deep expertise across all three channel types: Search, Social, and Programmatic.
• Familiarity with SA360 and DV360 as distinct platforms.
• Experience in Retail Media Networks and Amazon Ads.
• Experience in regulated (Rx) and non-regulated (OTC) categories.
• Platform certifications from Google, Meta, Amazon, TikTok, or LinkedIn.

Culture & Benefits

• Structured hybrid work model: in-office midweek, remote on Mondays and Fridays.
• Fast-paced, collaborative environment with a focus on technical growth.
• Opportunity to build operational processes and Centers of Excellence from the ground up.