Associate Media Director

TL;DR

Associate Media Director (Media Planning): Lead day-to-day cross-channel media planning and media excellence for a complex global Technology client portfolio with an accent on multi-market planning workflows, optimisation direction, and quality assurance for senior client review. Focus on translating business objectives into actionable media strategies across programmatic, display, paid social, paid search, and broader video/digital environments while coaching media planners and analysts to strengthen strategic and analytical capability.

Location: Minneapolis

Company

hirify.global is a global marketing consultancy delivering brand-and-demand marketing programmes for clients in complex markets.

What you will do

• Lead first and second-round media planning for new programmes and campaigns across multiple buying centres and markets.
• Translate client briefs and business objectives into channel strategy, audience approach, budget allocation, and planning rationale.
• Own the media point of view across channels/platforms/partners and evaluate new opportunities, test-and-learn initiatives, and optimisation priorities.
• Drive performance, reporting quality, and optimisation decisions across live programmes based on performance trends and analytical interpretation.
• Act as a senior media contact for client services and stakeholders; present recommendations, explain trade-offs, and defend planning decisions.
• Provide people leadership by mentoring media planners and analysts, setting quality standards, and improving planning rigour and analytical confidence.

Requirements

• 5–7 years of media planning and strategy experience, ideally in an agency environment.
• Experience leading complex multi-market or global media accounts.
• 1–3 years of people management or team leadership experience.
• Proven ability to develop cross-channel media plans across programmatic, display, paid social, and paid search.
• Strong analytical interpretation skills to derive insight from campaign and platform data.
• Strong written and verbal communication, including presenting recommendations to senior stakeholders.

Culture & Benefits

• Hybrid workplace in Minneapolis.
• Flexible working arrangements and plentiful paid time off.
• Continuous Performance Management with regular feedback and coaching.
• Ongoing training and learning programmes for professional development.
• Cross-functional, global collaboration and shared best practices.
• Supportive, inclusive environment with family-friendly policies (e.g., parental leave) and wellbeing resources.

Hiring process

• Application review and screening call.
• Hiring manager interview and technical challenge (if applicable).
• Meet the team, decision, and onboarding.