Senior Director, Lifecycle Marketing (DTC)

TL;DR

Senior Director, Lifecycle Marketing (DTC): Leading the end-to-end lifecycle strategy for a high-growth subscription business with an accent on acquisition nurture, retention, and winback. Focus on building data-driven conversion journeys, optimizing churn-prevention interventions, and scaling owned channels like email and SMS to drive LTV.

Location: Must be based in the US (100% remote).

Salary: $200,000–$240,000

Company

hirify.global is a microbiome science company pioneering clinically validated innovations for gut and whole-body health through a profitable, high-growth DTC subscription model.

What you will do

• Own the full lifecycle strategy including acquisition nurture, conversion, activation, engagement, retention, and winback.
• Build and optimize pre-purchase journey architecture and churn-prevention interventions triggered by behavioral signals.
• Drive strategy and execution across email, SMS, and push channels while maintaining a premium brand voice.
• Develop a rigorous measurement framework for lifecycle experimentation, cohort analysis, and incrementality testing.
• Partner with Digital Product and Data teams to integrate lifecycle strategy into the on-site and in-app member experience.
• Build and lead a high-performing lifecycle team, setting standards for strategy and execution.

Requirements

• 8+ years of experience in lifecycle, CRM, or retention marketing within subscription or DTC businesses.
• Must be based in the US.
• Deep fluency in modern lifecycle tooling such as Iterable, Braze, or Klaviyo.
• Strong analytical skills with expertise in cohort analysis, retention modeling, and incrementality.
• Proven ability to define member relationship strategies from first principles rather than just optimizing existing flows.
• Excellent communication skills with the ability to make retention strategy legible to executive stakeholders.

Nice to have

• Experience in health, wellness, or premium consumer brands.
• Familiarity with Shopify and subscription platforms.
• Exposure to personalization or ML-driven targeting systems.

Culture & Benefits

• Remote-first culture with a $750 remote work setup stipend and quarterly wellness stipends.
• Comprehensive health, dental, and vision plans with generous employer contributions.
• 401(k) plan with employer matching (100% on first 3%, 50% on next 2%).
• 18 weeks of fully paid parental leave with flexible return options.
• Generous time off including 15 vacation days, 7 sick days, 10 Recharge Days, and 15 paid holidays.
• Mental health support including 12 free therapy sessions per year.