Senior Manager, Lifecycle Marketing (Gamedev)

TL;DR

Senior Manager, Lifecycle Marketing (Gamedev): Owning the planning and execution of lifecycle strategies across a diverse portfolio of game genres with an accent on customer engagement and retention. Focus on designing complex nurture programs, optimizing cross-channel deliverability, and managing a team of specialists to drive conversion and loyalty.

Location: Toronto, Canada

Salary: $119,300 – $160,000 per year

Company

hirify.global is a global leader in interactive entertainment and a label of Take-Two Interactive, specializing in a diverse portfolio of popular mobile games.

What you will do

• Manage and develop a team of Managers and Specialists, providing coaching, direction, and performance management.
• Own the planning and execution of Lifecycle Marketing (LCM) strategy across various game genres (e.g., Slots, Racing, Match-3).
• Design and drive nurture programs to improve customer engagement, retention, and reactivation.
• Define and execute go-to-market communication plans for new product launches and feature releases.
• Interpret data and analyze results to develop insights that improve conversion rates and customer loyalty.
• Partner cross-functionally with Production, Product, and Analytics teams to deliver personalized customer journeys.

Requirements

• Bachelor's degree and 5+ years of relevant experience in B2C CRM or Lifecycle Marketing.
• 2+ years of people management experience managing Managers and/or Specialists.
• Technical knowledge of HTML, SQL, and CMS tools like Braze, Leanplum, or Moengage.
• Strong technical grounding in email deliverability and domain reputation management.
• Expertise in multi-variate testing, QA processes, and conversion levers.
• Must be based in Toronto, Canada

Culture & Benefits

• Comprehensive health insurance including medical, dental, and vision coverage.
• Generous time off: 14 paid holidays and 15–25 days of paid vacation per year.
• Financial benefits including eligibility for a 401(k) plan and Employee Stock Purchase Program.
• Wellbeing support through mental health programs and family planning support via Maven.
• Practical perks such as commuter benefits and reimbursements for fitness-related expenses.