Lifecycle Growth Manager (SaaS)

TL;DR

Lifecycle Growth Manager (SaaS): Owning and optimizing end-to-end lifecycle experiences to accelerate onboarding and drive revenue expansion with an accent on signal-based triggered campaigns and churn prevention. Focus on blending analytical rigor, growth experimentation, and AI-native execution to increase customer activation and retention.

Location: Hybrid in Toronto

Compensation: CA$142,130 – CA$157,092

Company

hirify.global is building a unified AI agent platform for Conversational Commerce, enabling ecommerce brands to sell, support, and re-engage customers through intelligent interactions.

What you will do

• Own the full customer lifecycle strategy across email, in-app, and other engagement channels from trial to renewal.
• Design and launch signal-based, triggered campaigns to drive activation and expansion.
• Build and execute a dedicated retention and churn-prevention strategy.
• Partner with Product, CS, and Education/Enablement teams to align lifecycle goals.
• Collaborate with Marketing Operations to build and maintain the necessary technical infrastructure.
• Apply a strategic, product-marketing mindset to optimize every stage of the customer journey.

Requirements

• 5+ years in lifecycle, customer, or CRM/email marketing with direct ownership of retention or expansion outcomes.
• Experience across both self-serve (product-led growth) and sales-assisted customer motions.
• Hands-on experience with lifecycle/CRM platforms such as Customer.io, Braze, or Iterable.
• Ability to work with product usage data to inform and optimize campaigns.
• Comfort operating with ambiguity and driving alignment across multiple stakeholders.
• Must be based in Toronto for a hybrid work arrangement.

Nice to have

• Experience with tools like Candu, Guideflow, or PromptLayer.
• Knowledge of dbt for data transformation.
• Background in ecommerce, specifically with Shopify, Klaviyo, or Recharge.
• Exposure to monetization levers like usage-based pricing or expansion triggers.

Culture & Benefits

• Full access to premium AI tools including ChatGPT, Claude, and Granola.
• Annual L&D budget to explore new technologies and professional development.
• Collaborative AI-driven culture with knowledge sharing via #powerup Slack and weekly demo sessions.
• Commitment to diversity and inclusion, fostering an environment where all backgrounds can thrive.