Senior Lifecycle Marketing Manager (iGaming)

TL;DR

Senior Lifecycle Marketing Manager (iGaming): Leading the CRM strategy and roadmap across a portfolio of sports brands with an accent on personalized customer journeys across email, push, SMS, and in-app messaging. Focus on optimizing acquisition, engagement, and long-term loyalty through segmentation and experimentation.

Location: Hybrid in Toronto, Canada

Company

A leading sports and gaming marketing company building next-level player experiences globally.

What you will do

• Develop and evolve the lifecycle marketing strategy across a portfolio of sports brands to drive long-term customer growth.
• Optimize acquisition, activation, and conversion throughout the customer journey.
• Design automated journeys using segmentation and personalization to increase engagement and lifetime value.
• Define the CRM roadmap and influence platform capabilities to drive commercial growth.
• Collaborate with Product, Content, Data, and Marketing teams to deliver seamless customer experiences.
• Lead and develop the CRM team, establishing best practices and a culture of continuous improvement.

Requirements

• Proven experience leading lifecycle marketing or CRM strategy within a digital consumer business.
• Deep expertise with modern CRM and marketing automation platforms (e.g., HubSpot, Salesforce Marketing Cloud, Braze, XtremePush, or Iterable).
• Strong expertise in customer segmentation, personalization, and end-to-end lifecycle journey design.
• Ability to use data, experimentation, and analytics to optimize commercial outcomes.
• Experience scaling CRM programs within fast-paced, high-growth digital businesses.
• Must be based in or able to work hybrid in Toronto, Canada.

Nice to have

• Experience in sports, betting, gaming, affiliate marketing, media, or digital publishing.
• Prior experience with XtremePush.

Culture & Benefits

• Annual discretionary bonus to reward performance.
• Paid annual leave plus a mandatory company-wide break between Christmas and New Year.
• Tailored flexibility for work-life balance.
• Access to exciting global hirify.global events for team alignment and strategy.
• Engaging development and growth opportunities at all levels.

Hiring process

• Initial 30-minute introductory chat with a Talent Partner via Zoom.
• One-hour video interview with the team.
• Case study task (5 days to complete) followed by a presentation to the hiring manager.
• Final one-hour video interview with the team.