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Senior Lifecycle Marketing Manager (Sports Betting)

Формат работы
hybrid
Тип работы
fulltime
Грейд
senior
Английский
b2
Страна
Canada
Вакансия из списка Hirify.GlobalВакансия из Hirify Global, списка международных tech-компаний
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TL;DR
Senior Lifecycle Marketing Manager (Sports Betting): Owning lifecycle marketing and CRM strategy across sports brands, with an accent on customer acquisition, activation, retention, segmentation, personalization, and automated journeys. Focus on designing experimentation-led customer experiences, scaling CRM capabilities, and leading a team across a high-growth digital consumer business.

Location: Toronto, Canada; hybrid

Company

hirify.global is a global sports and gaming marketing company with digital media brands and more than 600 employees across 22+ countries.

What you will do

  • Own and evolve lifecycle marketing strategy across a portfolio of sports brands.
  • Lead initiatives that grow membership and optimize acquisition, activation, conversion, retention, and lifetime value.
  • Design and optimize automated customer journeys using segmentation, personalization, and experimentation.
  • Define the CRM roadmap and influence platform capabilities as drivers of commercial growth.
  • Partner with Product, Content, Data, and Marketing to deliver customer experiences aligned with business objectives.
  • Lead and develop the CRM team while establishing best practices and continuous improvement.

Requirements

  • Proven experience leading lifecycle marketing or CRM strategy in a digital consumer business.
  • Deep expertise with CRM and marketing automation platforms such as HubSpot, Salesforce Marketing Cloud, Braze, XtremePush, or Iterable.
  • Strong expertise in customer segmentation, personalization, and end-to-end lifecycle journey design.
  • Experience using data, experimentation, and analytics to improve customer engagement and commercial outcomes.
  • Experience influencing cross-functional stakeholders and translating business goals into customer-focused strategies.
  • Experience building or scaling CRM programs in a fast-paced, high-growth digital business.

Nice to have

  • Experience with XtremePush.
  • Background in sports, betting, gaming, affiliate marketing, media, or digital publishing.

Culture & Benefits

  • Development opportunities and collaboration with experienced colleagues.
  • Flexible approach supporting work-life balance.
  • Annual discretionary bonus.
  • Paid annual leave and a company-wide break between Christmas and New Year.
  • Global hirify.global events with opportunities to meet in person.
  • Equal opportunity workplace with reasonable adjustments available throughout the application process.

Hiring process

  • Initial 30-minute chat with a Talent Partner via Zoom.
  • One-hour team video interview followed by a case study with five days to complete and present.
  • Final one-hour team video interview.

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