Senior Lifecycle Marketing Manager (Sports Betting)

Location: Toronto, Canada; hybrid

Company

hirify.global is a global sports and gaming marketing company with digital media brands and more than 600 employees across 22+ countries.

What you will do

• Own and evolve lifecycle marketing strategy across a portfolio of sports brands.
• Lead initiatives that grow membership and optimize acquisition, activation, conversion, retention, and lifetime value.
• Design and optimize automated customer journeys using segmentation, personalization, and experimentation.
• Define the CRM roadmap and influence platform capabilities as drivers of commercial growth.
• Partner with Product, Content, Data, and Marketing to deliver customer experiences aligned with business objectives.
• Lead and develop the CRM team while establishing best practices and continuous improvement.

Requirements

• Proven experience leading lifecycle marketing or CRM strategy in a digital consumer business.
• Deep expertise with CRM and marketing automation platforms such as HubSpot, Salesforce Marketing Cloud, Braze, XtremePush, or Iterable.
• Strong expertise in customer segmentation, personalization, and end-to-end lifecycle journey design.
• Experience using data, experimentation, and analytics to improve customer engagement and commercial outcomes.
• Experience influencing cross-functional stakeholders and translating business goals into customer-focused strategies.
• Experience building or scaling CRM programs in a fast-paced, high-growth digital business.

Nice to have

• Experience with XtremePush.
• Background in sports, betting, gaming, affiliate marketing, media, or digital publishing.

Culture & Benefits

• Development opportunities and collaboration with experienced colleagues.
• Flexible approach supporting work-life balance.
• Annual discretionary bonus.
• Paid annual leave and a company-wide break between Christmas and New Year.
• Global hirify.global events with opportunities to meet in person.
• Equal opportunity workplace with reasonable adjustments available throughout the application process.

Hiring process

• Initial 30-minute chat with a Talent Partner via Zoom.
• One-hour team video interview followed by a case study with five days to complete and present.
• Final one-hour team video interview.