Senior Product Marketing Manager (Gamedev)

TL;DR

Senior Product Marketing Manager (Gamedev): Driving the success of an ambitious AAA live-service multiplayer shooter by executing high-impact online and offline marketing strategies across the full product lifecycle. Focus on go-to-market execution, platform-specific campaigns for PlayStation, Xbox, and PC, and managing multi-million-dollar budgets to sustain a global player community.

Location: Must be based in the United States or Canada. Preference is given to those able to work in-person from the studio in Madison, Wisconsin.

Company

hirify.global is the developer and publisher of the global battle royale phenomenon PUBG and is currently building a new AAA shooter IP.

What you will do

• Own and manage full-lifecycle product marketing campaigns from strategy through go-to-market and post-launch live operations.
• Develop comprehensive marketing strategies for the game's launch and ongoing live-service operations.
• Collaborate with platform holders like Sony and Microsoft, as well as internal Dev, PR, and Community teams.
• Lead relationships with external marketing agencies and creative vendors to deliver trailers, key art, and social assets.
• Define and optimize KPIs including player acquisition cost, retention, and revenue through data-driven analysis and A/B testing.
• Manage multi-million-dollar marketing budgets, including monthly expense tracking and forecasting.

Requirements

• 5+ years of video game marketing experience, with a strong preference for live-service multiplayer titles.
• Deep understanding of the shooter, multiplayer, and free-to-play games landscape.
• Proven track record of managing external agencies (creative, media buying, performance, PR).
• Strong analytical skills to translate complex data and player feedback into strategic business cases.
• Must be based in the United States or Canada.
• Available to work 11am-4pm CT Mon-Fri, with regular availability from 8-11pm CT for international collaboration.

Culture & Benefits

• Comprehensive employer-funded healthcare with zero out-of-pocket costs for in-network medical care.
• Employer-paid premiums for dental, vision, life insurance, and short/long-term disability.
• Generous time off: 20 days prorated PTO, 12 paid holidays, and an annual studio-wide holiday break.
• Annual reimbursements for health, wellness, video games, and continuing education.
• 401K with company match and advanced family planning benefits through Carrot Fertility.
• Free catered lunches, snacks, and beverages for in-office staff.