Growth Marketer (Gamedev)

TL;DR

Growth Marketer (Gamedev): Driving new player acquisition across a portfolio of mobile idle and social RPG games with an accent on paid UA campaigns and data-driven optimization. Focus on managing significant ad budgets across Meta and Google, improving player LTV, and scaling game growth profitably.

Location: Remote (Must be currently living in and legally eligible to work in Canada; BC preferred). Requires in-person attendance 2-6 times a year.

Salary: $60,000 – $80,000 CAD

Company

hirify.global is a founder-led independent game studio with over 15 years of experience building successful free-to-play mobile and social RPG games.

What you will do

• Manage and optimize paid UA campaigns on Meta Ads and Google UAC, expanding into TikTok, Unity, and AppLovin.
• Oversee a monthly ad budget of $100K+, handling daily optimizations, pacing, and bid adjustments.
• Analyze core UA metrics (ROAS, CAC, LTV) and build performance dashboards using AppsFlyer and BI tools.
• Conduct A/B tests across ad creatives, target audiences, and geographies.
• Collaborate with LiveOps and creative teams to align acquisition with game updates and product launches.
• Support ASO efforts, including keyword testing, metadata updates, and asset alignment.

Requirements

• 1–3 years of digital marketing experience, specifically with paid social or mobile app campaigns.
• Hands-on experience managing campaigns on Meta Ads and/or Google UAC.
• Must be currently living in and legally eligible to work in Canada.
• Proficiency in reading performance data and a strong experimentation mindset.
• Strong communication skills and ability to thrive in a remote-first environment.

Nice to have

• Experience with free-to-play, idle, or simulation games.
• Familiarity with MMPs (AppsFlyer, Singular, Adjust) or ASO tools.
• Experience with AI tools for creative production or analysis.
• Basic SQL or BI tool knowledge (Looker, Tableau, Quicksight).

Culture & Benefits

• Remote-first workplace with minimal in-person attendance (2-6 times per year).
• Uncapped profit share program and comprehensive health, dental, and vision benefits.
• Generous time off: 3 weeks starting vacation, paid December shutdown, and 12 paid Care Days per year.
• Yearly Continuous Improvement allowance.
• Compassionate, results-driven culture with direct access to leadership and minimal bureaucracy.