Growth Marketing Manager Lead (Gamedev)

TL;DR

Growth Marketing Manager Lead (Marketing): Scaling Roblox's global growth engine through user acquisition, lifecycle marketing, and product-led growth with an accent on data-driven experimentation and cross-functional leadership. Focus on optimizing multimillion-dollar budgets, improving user onboarding and retention, and integrating AI-enabled workflows to drive LTV.

Location: Hybrid (San Mateo, CA). Onsite presence required Tuesday, Wednesday, and Thursday; must have US work authorization.

Company

Roblox is a global platform empowering a community of developers and creators to build immersive 3D digital experiences.

What you will do

• Lead end-to-end growth initiatives across user acquisition, reactivation, and product-led growth programs.
• Manage and optimize multimillion-dollar marketing investments across Google, YouTube, Meta, TikTok, and other emerging channels.
• Develop hypotheses and measurement frameworks to identify scalable growth levers through rapid experimentation.
• Partner with Product, Engineering, and Data Science to optimize onboarding, activation, retention, and monetization.
• Explore creator-led and community-led growth opportunities and evaluate AI-enabled workflows for performance.
• Translate complex analytical insights into strategic recommendations for senior leadership.

Requirements

• 12+ years of experience in Growth Marketing or Performance Marketing at a high-growth consumer technology company.
• Must be based in the US or have valid US work authorization.
• Advanced SQL proficiency and experience working directly with large datasets.
• Deep understanding of LTV, cohort analysis, attribution, and causal inference.
• Proven track record of building and scaling global growth programs with significant business impact.
• Experience leveraging AI to accelerate workflows and improve organizational effectiveness.

Nice to have

• Experience scaling global gaming platforms, social platforms, or creator ecosystems.
• Background in personalization, recommendation systems, or machine learning-driven optimization.
• Experience managing annual paid media budgets exceeding $10M.
• Passion for gaming and online communities.

Culture & Benefits

• Hybrid work model with mandatory office days (Tue-Thu) and optional presence (Mon/Fri).
• Eligibility for equity compensation and a comprehensive benefits package.
• Opportunity to solve unique technical challenges at scale and shape the future of human interaction.
• Inclusive environment providing equal employment opportunities and reasonable accommodations.