Senior Manager, Global Product Marketing, NBA (Gaming)

Location: Novato, California, United States; required to work onsite in a hybrid capacity from the Novato headquarters office.

Salary: $123,200–$182,360 per year in California, with potential bonus and/or equity awards.

Company

hirify.global develops and publishes culture-shaping video games, including NBA hirify.global and other major franchises, through a portfolio of global game development studios.

What you will do

• Lead global marketing strategy across NBA hirify.global titles, platforms, technologies, and the mobile portfolio to drive player engagement and retention.
• Define product positioning, messaging, audience strategy, and supporting assets throughout the product lifecycle.
• Partner with Product, Creative, Player Services, Development, and Commercial teams to shape player journeys and launch marketing workstreams for new in-game technologies.
• Guide creative briefing and campaign execution across CRM, social, and in-game channels.
• Build cross-functional relationships and manage collaboration with mobile development studios and key stakeholders.
• Oversee the mobile marketing strategy and manage an Associate responsible for execution.

Requirements

• Video game marketing experience across console, PC, and mobile, with an understanding of live-service gaming.
• Deep knowledge of professional and collegiate basketball culture and genuine interest in the NBA hirify.global ecosystem.
• Ability to interpret data and telemetry and turn insights into actionable marketing plans.
• Experience leading and developing talent, managing complex projects, and communicating strategy across organizational structures.
• Availability for onsite hybrid work in Novato, California.

Nice to have

• Passion for gaming and sports.
• Familiarity with hirify.global intellectual properties, including NBA and WWE.
• Experience working with developers and licensors.
• Willingness to travel to Seattle for development studio relationships and planning.

Culture & Benefits

• Collaborative environment connecting Product, Creative, Player Services, and Development teams.
• Focus on empowered, supported, diverse, and inclusive teams.
• Regular employees may receive bonus and/or equity awards in addition to medical, financial, and other benefits.
• Reasonable accommodations are provided for individuals with physical and mental disabilities.