Manager Global Product Marketing (Gaming)

TL;DR

Manager Global Product Marketing (Gaming): Drive marketing initiatives for NBA hirify.global to explore new markets, channels, and technologies with an accent on player engagement, retention, and cross-functional collaboration. Focus on creating compelling content and campaigns leveraging behavioral insights, transactional data, and storytelling to motivate player interaction and optimize marketing operations.

Location: Novato, California, United States (Onsite)

Salary: $108,900–$161,160 per year

Company

hirify.global Games is a global video game publisher known for critically acclaimed franchises including NBA hirify.global, Battleborn, BioShock, and Borderlands, headquartered in Novato, California.

What you will do

• Collaborate on new IP product positioning and marketing campaigns focused on player lifecycle awareness and retention.
• Partner with developers, product, and commercial teams to drive marketing workstreams for new technology and innovation.
• Manage creative briefing, marketing execution, and communication of products throughout their lifecycle to increase adoption and engagement.
• Coordinate with marketing channel leads and creative producers to deliver aligned campaign assets across owned, paid, and earned channels.
• Manage product marketing content delivery operations including in-game campaigns and creative assets across multiple channels.

Requirements

• Location: Must be onsite in Novato, California, United States
• 3-4 years of video game marketing experience preferred.
• Experience and knowledge of NBA hirify.global, sports, RPG, and live service video games; interest in PC gaming preferred.
• Professional and collegiate basketball fan with considerable league knowledge.
• Experience with social platforms, creative workflows, and community engagement best practices.
• Ability to interpret data and telemetry to create actionable marketing workstreams.

Nice to have

• Experience in CRM, engagement/lifecycle marketing, or mobile-adjacent technologies.
• Comfort with project management software such as Monday.com or Miro.

Culture & Benefits

• Inclusive work environment encouraging diversity and individuality.
• Comprehensive compensation package including bonus and equity awards.
• Full range of medical, financial, and other benefits.
• At-will employment with potential for salary adjustments based on performance and market factors.