Product Marketer (Regtech)

TL;DR

Product Marketer (Regtech): Developing a scalable product marketing function and sales enablement system for a child safety compliance platform with an accent on translating technical SDK/API capabilities into enterprise narratives. Focus on building competitive intelligence programs, codifying product markitecture, and creating high-impact sales collateral to drive enterprise growth.

Location: Fully remote (some overlap with Singapore and US time zones required)

Company

hirify.global provides infrastructure for an "age-aware internet," helping games and social platforms comply with global child safety and privacy regulations.

What you will do

• Build and maintain a core selling toolkit including pitch decks, one-pagers, and objection-handling guides.
• Develop a competitive intelligence program featuring landscape maps, battlecards, and a systematic win/loss loop.
• Codify the product story through markitecture diagrams, persona-mapped messaging, and a use-case library.
• Own the end-to-end production of customer case studies and a broader proof library of reference quotes and stats.
• Establish a repeatable, tiered launch process to ensure every product release has aligned messaging and assets.
• Produce high-quality demo assets and videos using AI tooling to support sales motions.

Requirements

• 5–8+ years of B2B SaaS product marketing experience in enterprise, sales-led environments.
• Proven track record of owning sales enablement, including the creation of battlecards and win/loss programs.
• Ability to translate technical SDK/API-level products into compelling buyer-level narratives.
• Experience producing finished, high-quality marketing assets from scratch within a startup environment (Series A–C).
• Proficiency with AI tools for research, drafting, and asset production.
• Must be comfortable working asynchronously in a globally distributed team with some time zone overlap with Singapore and the US.

Nice to have

• Domain expertise in gaming, trust & safety, privacy/compliance, regtech, or identity.
• Experience in video and demo production or directing such work.
• Exposure to pricing, packaging, and analyst relations.
• Experience working in APAC or global markets.

Culture & Benefits

• High-impact, early-stage role with real ownership of the entire product marketing function.
• Clear growth path into product marketing leadership for high performers.
• Flexible, fully remote work environment within a globally distributed company.
• Fast-moving, well-funded startup culture.