Product Marketer (AI)

TL;DR

Product Marketer (AI): Defining the narrative and market positioning for an AI-powered product video platform with an accent on storytelling and content strategy. Focus on translating technical AI features into compelling customer value and leading high-impact product launches.

Location: Hybrid (San Francisco Bay Area)

Company

hirify.global is a fast-growing AI startup that helps software companies create compelling product videos automatically from demos, screenshots, and documentation.

What you will do

• Partner with the CEO, product, design, and engineering teams to launch new features and develop narratives.
• Synthesize customer conversations and industry trends into thought-provoking blog posts and content.
• Write, experiment, and refine messaging for major product launches and market positioning.
• Develop and execute social media strategies, with a specific focus on LinkedIn.
• Continuously iterate on how the product shows up in the market through a hands-on approach to execution.

Requirements

• 5+ years of experience in product or content marketing at a B2B SaaS company.
• Exceptional writing skills across blogs, product launches, and social media.
• Proven track record of leading product launches from messaging through execution.
• Ability to translate technical features into clear customer value propositions.
• Must be based in or able to work hybrid in the San Francisco Bay Area.

Nice to have

• Experience marketing AI products or developer tools.
• Background in product-led growth (PLG) strategies.
• Experience producing multimedia content, such as webinars or videos.
• Demonstrated thought leadership or an existing audience in the B2B SaaS or AI space.

Culture & Benefits

• Meeting-light culture with high ownership and immediate impact.
• Comprehensive health insurance and 401(k) benefits.
• Unlimited PTO and a remote stipend.
• Biannual team retreats.
• Collaborative environment emphasizing kindness, openness, and team play.

Hiring process

• Initial engagement as a contractor (approximately 20–40 hours/week).
• Goal of conversion to a full-time Product Marketing Lead based on mutual fit.