Performance Marketing Specialist (Paid Ads)
Вакансия из Hirify Global, списка международных tech-компанийДля мэтча и отклика нужен Plus
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
TL;DR
Performance Marketing Specialist (Paid Ads): Managing and optimizing paid digital campaigns across LinkedIn, Google, Demandbase, and CTV to drive demand generation with an accent on ad execution, budget pacing, and data-driven optimization. Focus on scaling pipeline efficiency, conducting structured A/B tests, and translating campaign metrics into actionable stakeholder insights.
Location: Remote (US)
Company
creates intuitive products that simplify learning and personal development to help people succeed in their education and careers.
What you will do
- Build, launch, and manage paid campaigns across LinkedIn, Google Ads, Demandbase, CTV, and review platforms like G2 and Capterra.
- Execute the end-to-end ad build process, including asset trafficking, audience setup, tagging, and QA.
- Run structured A/B tests on creative, copy, audiences, and landing pages to optimize performance.
- Manage multi-platform budgets, monitoring daily pacing to meet efficiency targets.
- Develop and maintain reporting dashboards to present pipeline impact and performance trends to stakeholders.
- Configure ABM campaigns using tools like Demandbase and 6Sense to target specific accounts and intent signals.
Requirements
- 3+ years of hands-on experience in paid digital advertising.
- Proven track record managing campaigns in at least three platforms: LinkedIn, Google Ads, Demandbase, CTV, or G2/Capterra.
- Ability to optimize for pipeline efficiency metrics such as CPL, CPA, and ROAS.
- Proficiency with spreadsheets, ad platform UIs, and Salesforce reporting.
- Must be based in the United States.
Culture & Benefits
- Competitive compensation and company ownership program for all full-time employees.
- Flexible work culture with remote and hybrid collaboration options.
- Annual “Dim the Lights” recharge period in late December.
- Comprehensive wellness programs and mental health support.
- Learning and development resources, including professional development tools and tuition reimbursement.
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