Strategist, Paid Media (Performance Marketing)
Мэтч & Сопровод
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Описание вакансии
TL;DR
Strategist, Paid Media (Performance Marketing): Developing and implementing comprehensive multi-channel performance marketing strategies with an accent on ROI optimization and data-driven growth. Focus on overseeing multi-channel campaigns, analyzing complex datasets, and refining audience segmentation to scale client results.
Location: Remote (USA)
Company
The largest independent full-funnel marketing agency in the U.S. focusing on growth and accountability through proprietary technology and expert media management.
What you will do
- Lead the development and implementation of comprehensive multi-channel performance marketing strategies.
- Execute and optimize campaigns across platforms including Google Ads, Facebook Ads, and LinkedIn Ads.
- Utilize advanced analytics tools to interpret complex data and derive actionable insights for ROI improvement.
- Manage sophisticated audience research and segmentation efforts for personalized messaging.
- Collaborate with creative teams on ad assets and oversee A/B testing strategies.
- Manage monthly campaign budgets of $60k+ and provide strategic reporting to stakeholders.
Requirements
- Must be based in the USA.
- 5+ years of progressive experience in digital marketing, specializing in performance-driven campaigns.
- Expert proficiency in Google Ads, Facebook Ads Manager, and Google Analytics/Adobe Analytics.
- Required experience in client management and client-facing roles.
- Bachelor's degree in Marketing, Advertising, Business, or a related field.
- Advanced skills in Microsoft Excel, PowerPoint, and Google Suite.
Nice to have
- Ecommerce and agency experience.
- Advanced degree or professional certifications.
Culture & Benefits
- 100% remote work environment with unlimited PTO and 20 paid holidays.
- Comprehensive healthcare including Medical, Dental, Vision, Life, and Disability insurance.
- Retirement plan with a 100% match on contributions up to 4%.
- Paid parental leave (16 weeks for birthing parents, 12 weeks for partners).
- Professional growth through on-demand learning, mentorship, and leadership development programs.
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