Senior Partner Marketing Manager (SaaS)
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Описание вакансии
TL;DR
Senior Partner Marketing Manager (SaaS): Owning the co-marketing strategy and execution for strategic alliances to drive pipeline and brand leverage with an accent on joint go-to-market planning and cross-functional collaboration. Focus on building operational infrastructure, managing partner-influenced pipeline metrics, and aligning marketing activation with business development priorities.
Location: Must be based in the US (Remote/Hybrid). Travel is an expected part of this role for team and company-wide offsites.
Company
is a cloud-based platform for auto repair shops, focused on simplifying operations and fostering industry growth through innovation and a service-first mindset.
What you will do
- Develop and execute joint go-to-market plans for strategic alliances, including messaging, campaigns, and success metrics.
- Serve as the primary marketing counterpart to Business Development to ensure marketing activation keeps pace with partner relationships.
- Build operational infrastructure including partner marketing playbooks, co-brand guidelines, and asset libraries.
- Track and report on partner-influenced pipeline, conversion rates, and joint customer reach.
- Collaborate with Brand, Field Marketing, Product, and Sales to ensure aligned amplification of alliance programs.
- Manage co-marketing activations for industry events and community partners.
Requirements
- 6–10+ years of experience in partner, alliance, or channel marketing, preferably in B2B SaaS.
- Proven track record of building co-marketing programs, joint campaigns, and shared pipeline goals.
- Strong analytical skills with experience in pipeline attribution models and performance reporting.
- Proficiency in CRM and marketing automation platforms such as HubSpot or Salesforce.
- Must be authorized to work in the US and able to travel for company events.
- Excellent cross-functional collaboration and communication skills.
Nice to have
- Experience in the automotive aftermarket or auto repair SaaS industry.
- Background in vertically-specialized B2B environments.
Culture & Benefits
- Comprehensive health benefits (Medical, Dental, Vision) with 100% premium coverage for employees.
- 401(k) retirement plan with 100% employer match up to 6%.
- Generous Paid Time Off and paid parental/medical leave.
- Monthly wellness stipend and home office setup bonus after one year.
- Support for continuing education and professional development.
- Confidential mental health support via BetterHelp.
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