Senior Product Marketing Manager (AgTech)

TL;DR

Senior Product Marketing Manager (AgTech): Leading go-to-market strategy and positioning for agriculture intelligence solutions with an accent on B2B SaaS and data analytics. Focus on translating technical capabilities into compelling customer narratives and equipping sales teams for commercial adoption.

Location: Remote, Must be based in Texas (TX), USA

Salary: $95,000 – $123,000

Company

hirify.global is a global data and technology company providing an Operational Decisioning Platform for the energy, agriculture, and weather-driven industries.

What you will do

• Own end-to-end go-to-market planning and execution for Ag Hub solutions and new product launches.
• Develop differentiated positioning and messaging for Farm, Grain, and Discovery intelligence.
• Create sales enablement materials, including messaging frameworks, pitch decks, and competitive resources.
• Partner with Product Management to translate technical roadmaps and customer research into clear value propositions.
• Monitor market feedback, win/loss trends, and competitive activity to strengthen positioning.
• Collaborate across Product, Sales, and Customer Success to ensure market readiness and commercial adoption.

Requirements

• 5–7+ years of product marketing experience in B2B SaaS or data and analytics products.
• Proven ability to translate complex technical capabilities into clear customer-facing narratives.
• Strong written and verbal communication skills for presenting strategy to executives and customers.
• Experience experimenting with AI tools such as Claude or Microsoft Copilot.
• Bachelor’s degree or equivalent professional experience.
• Must be based in the US (Texas preferred/indicated).

Nice to have

• Experience in agtech, commodities, energy, weather, or supply chain industries.
• Familiarity with sales intelligence or grower and customer engagement platforms.
• Experience scaling product marketing processes within a growing SaaS organization.
• MBA or other relevant advanced degree.

Culture & Benefits

• Comprehensive Medical, Dental, and Vision insurance plans.
• 6% 401K matching.
• Unlimited PTO and flexible working hours.
• Unlimited access to 13k+ courses via a professional learning platform.
• Employee Assistance Program (EAP).