Sr. Growth Marketing Manager (InsurTech)

TL;DR

Sr. Growth Marketing Manager (InsurTech): Leading customer growth for the insurance business by developing marketing programs that drive retention, expansion, and upsell with an accent on lifecycle strategies and enterprise account growth. Focus on building integrated full-funnel campaigns, optimizing customer journeys, and leveraging AI to improve marketing efficiency.

Location: Remote (US)

Salary: $99,000–$125,000

Company

hirify.global is a leading provider of aerial imagery and property insights software, serving the government, construction, solar, and insurance industries.

What you will do

• Develop and execute lifecycle marketing strategies to increase customer retention, product adoption, and expansion.
• Partner with Sales and Customer Success to accelerate renewals and upsell opportunities within strategic accounts.
• Design and implement account-based growth programs tailored for enterprise insurance carriers.
• Execute integrated full-funnel campaigns across email, webinars, digital marketing, and content.
• Establish an experimentation framework to test messaging, channels, and customer journeys for better business outcomes.
• Implement AI tools and workflows to accelerate content creation, personalization, and analytics.

Requirements

• Must be based in the United States.
• 5+ years of experience in growth, customer, or lifecycle marketing within B2B SaaS or technology companies.
• Proven track record of driving customer retention and revenue growth within existing accounts.
• Experience supporting enterprise sales organizations and managing complex, consultative buying cycles.
• Strong analytical skills to translate business data into actionable marketing strategies.
• Exceptional written and verbal communication skills.

Nice to have

• Experience marketing to property and casualty insurers, claims organizations, or insurance tech buyers.
• Familiarity with Salesforce, marketing automation platforms, and customer data platforms (CDPs).
• Experience using AI-powered marketing tools to improve productivity and personalization.
• Background in geospatial technology, PropTech, or InsurTech.

Culture & Benefits

• Full-time remote work environment.
• Comprehensive health package including Medical, Dental, and Vision insurance.
• Financial benefits such as a 401(k) plan and Life Insurance.
• Paid time off, including Sick and Parental Leave.
• Additional perks including Health Savings Account (HSA) and Pet Insurance.