Principal Product Marketing Manager (Retention)

TL;DR

Principal Product Marketing Manager (Retention): Owning the end-to-end product marketing strategy for QuickBooks Online retention with an accent on proactive risk intervention, personalized save experiences, and value demonstration. Focus on translating behavioral signals into testable programs and orchestrating cross-functional efforts to reduce churn.

Location: Mountain View, California

Salary: $205,000 - $277,500

Company

Global financial technology platform powering prosperity for millions of customers through products like TurboTax, Credit Karma, QuickBooks, and Mailchimp.

What you will do

• Lead the end-to-end product marketing strategy for QuickBooks Online retention across the full customer lifecycle.
• Translate behavioral, usage, and sentiment signals into a prioritized portfolio of retention programs.
• Design proactive interventions and personalized save experiences, including cancellation and payment-failure journeys.
• Build value-realization motions to help tenured customers recognize ROI through benefit showcases and habit-forming workflows.
• Partner with Product, Lifecycle Marketing, Customer Success, Analytics, and Sales to execute integrated programs.
• Establish operating rigor, manage performance measurement plans, and influence product roadmaps.

Requirements

• 10+ years of professional marketing experience with a track record in GTM, lifecycle, or growth strategies.
• Experience working within SaaS companies and B2B marketing.
• Strong proficiency in experimentation and analytics to form hypotheses and scale results.
• Proven ability to influence cross-functional teams without direct authority.
• Excellent communication and storytelling skills for alignment with senior leadership.
• BA/BS degree required; MBA is a plus.

Culture & Benefits

• Competitive compensation package with a strong pay-for-performance rewards approach.
• Eligibility for cash bonuses and equity rewards.
• Comprehensive benefits for full-time employees.
• Commitment to fair pay with regular internal comparisons across ethnicity and gender.