Marketing Manager, Go-To-Market (Fintech)

TL;DR

Marketing Manager, Go-To-Market (Fintech): Owning launch strategy, execution, and partner marketing for new co-branded credit card programs with an accent on multi-channel acquisition and partner relationship management. Focus on building repeatable GTM frameworks, coordinating cross-functional launch workstreams, and optimizing early-stage partner performance.

Location: Hybrid in New York City or San Francisco, or Remote within the US

Salary: $180k – $200k + Equity

Company

hirify.global is building a modern platform for co-branded credit cards that helps brands grow customer lifetime value through advanced payments infrastructure.

What you will do

• Define and execute launch strategies and target segments for new partner integrations.
• Manage end-to-end launch workback schedules, tracking dependencies across creative, ops, and data teams.
• Brief lifecycle marketing on email, push, and SMS campaigns, and coordinate with paid and organic channel owners.
• Act as the primary marketing point of contact for new partners, educating them on co-branded card best practices.
• Develop a scalable marketing launch playbook and knowledge base to standardize the cardholder experience.
• Collaborate with Business Development and Product teams to translate partnership milestones into marketing activations.

Requirements

• Proven track record of executing co-marketing or partner marketing programs with measurable results.
• Strong expertise in GTM strategy and multi-channel execution (PR, lifecycle, web, paid, organic).
• Experience managing complex launch timelines and cross-functional execution plans end-to-end.
• Ability to manage multiple high-stakes partner relationships simultaneously with clarity and follow-through.
• Excellent communication skills for writing, presenting, and partner-facing interactions.
• Data-driven approach to campaign evaluation and optimization.

Nice to have

• Experience in fintech, consumer finance, or card-linked loyalty programs.
• Background in high-growth startup or scale-up environments.
• Experience building partner marketing functions or playbooks from the ground up.

Culture & Benefits

• Competitive compensation with equity packages.
• Flexible paid time off and high-quality, fully covered healthcare including dependent coverage.
• 20 weeks of paid parental leave for primary caregivers and 8 weeks for all new parents.
• Choice of top-tier work computers and access to innovative business tools.
• Inclusive workplace committed to diversity and equal opportunity.