Founding Account Executive (SaaS)

TL;DR

Founding Account Executive (SaaS): Building the direct sales engine for a gamification and loyalty platform from the ground up with an accent on 0→1 strategy, self-sourced pipeline development, and full-cycle closing. Focus on shaping GTM strategy, proving ROI for mid-market and enterprise clients, and establishing the sales playbook for future growth.

Location: Must be based in the United Kingdom

Salary: £75,000 base / £150,000 OTE

Company

A fast-growing gamification and customer engagement platform helping brands drive loyalty and lifetime value through interactive challenges and rewards.

What you will do

• Co-own sales strategy with founders, including ICP, positioning, and pricing.
• Self-source the entire pipeline without SDR support.
• Manage the full sales cycle from discovery to closing and expansion.
• Create sales materials including decks, proposals, and pilot business cases.
• Land pilot programs, prove ROI, and convert them into long-term licenses.
• Build the foundational sales playbook for the company.

Requirements

• Must be based in the United Kingdom
• 4–7 years of full-cycle B2B SaaS sales experience as an individual contributor.
• Proven track record of self-sourcing pipeline without reliance on SDRs or inbound leads.
• Experience managing deals in the £50k–£150k ACV range.
• Consultative, ROI-led selling experience targeting marketing, CRM, or data buyers.
• Strong 0→1 mindset with the ability to thrive in a startup environment.

Nice to have

• Background in loyalty, CRM, martech, CDP, or retention platforms.
• Experience selling into travel, beauty, fashion, hospitality, or DTC/CPG sectors.
• Retail-media or agency-to-SaaS exposure.

Culture & Benefits

• Competitive base salary with uncapped commission and accelerators.
• Meaningful EMI share options.
• Clear path to Head of Sales as the function scales.
• Opportunity to work directly with founders in a high-impact, early-stage environment.