Director, Sales, Qualitative & Creative Strategy (Market Research)

TL;DR

Director, Sales, Qualitative & Creative Strategy (Market Research): Leading commercial growth for the qualitative research and creative strategy practice in North America with an accent on converting inbound demand into strategic partnerships. Focus on driving revenue growth, scaling the business unit, and designing AI-enabled research solutions.

Location: Remote in US

Salary: $117,500 - $150,000 per year

Company

World's leading consumer intelligence company providing complete understanding of consumer buying behavior through advanced analytics.

What you will do

• Lead the commercial growth strategy for the Qualitative Research and Creative Strategy practice across North America.
• Convert inbound leads and client interest into consulting engagements and long-term strategic partnerships.
• Develop executive-level relationships with senior stakeholders in marketing, innovation, and brand strategy.
• Collaborate with research teams to design integrated qualitative, quantitative, and AI-enabled solutions.
• Establish growth-oriented processes and a commercial foundation to scale the practice.
• Identify expansion opportunities within existing accounts to increase client spend.

Requirements

• 10+ years of experience in qualitative research, business development, consultative sales, or strategic consulting.
• Proven track record of achieving and exceeding revenue targets.
• Deep understanding of both traditional and AI-enabled qualitative research methodologies.
• Experience managing inbound opportunities and converting leads into profitable engagements.
• Ability to influence senior decision-makers and navigate complex organizations.
• Must be based in the United States.

Nice to have

• Knowledge of CPG, UX, consumer insights, or market research industries.

Culture & Benefits

• Comprehensive healthcare plan including medical, Rx, dental, and vision.
• 401(k) retirement plan with company matching contributions.
• Flexible working environment and discretionary paid time off program.
• HSA and FSA options with company contributions.
• Tuition reimbursement and access to LinkedIn Learning.