Marketing Executive (Education)

TL;DR

Marketing Executive (Education): Supporting the planning and delivery of annual marketing campaigns and digital content for educational products with an accent on multi-channel communication and stakeholder collaboration. Focus on content optimization, event delivery, and market intelligence to drive engagement across global education markets.

Location: Hybrid working model based in London, UK

Company

hirify.global is a leading global publisher of research, journals, and books, focusing on open research and education through its various brands, including Macmillan Education.

What you will do

• Plan and deliver annual marketing campaigns and promotional activities in collaboration with the Marketing Manager.
• Develop and schedule engaging content for email marketing, social media, websites, and blogs.
• Coordinate the production and distribution of digital and printed marketing materials, such as catalogues and promotional assets.
• Organize and promote professional development programs, including webinars, workshops, and teacher training events.
• Build and maintain professional relationships with authors, consultants, agents, and internal stakeholders.
• Perform market research and competitor analysis to provide intelligence for future marketing strategies.

Requirements

• Proven experience in a marketing communications role within an office environment.
• Strong written and verbal communication skills for creating content across various channels.
• Good understanding of digital marketing, including email campaigns and website content management.
• Ability to analyze campaign performance data and generate clear reporting and insights.
• Degree-level education or equivalent.
• Must be based in London to support the hybrid working model.

Nice to have

• Experience using CRM systems (preferably HubSpot) and CMS platforms (preferably TYPO3).
• Proficiency in design tools like Canva and webinar platforms like Zoom Events.
• Background in educational publishing or the education sector.
• Experience with international or long-haul travel.
• Professional certification or diploma in Marketing.

Culture & Benefits

• Opportunity to work for a world-leading research and education publisher.
• Commitment to diversity, equity, and inclusion (DEI), creating an environment where diverse perspectives drive progress.
• Hybrid working model providing a balance between office and remote work.
• Collaborative environment involving interaction with a wide range of internal and external stakeholders.