Performance and Growth Marketing Manager (Web3)

Performance and Growth Marketing Manager

Full-time/Company: Interchain Foundation

Cosmos Labs is the core team driving development and growth of the Cosmos blockchain ecosystem and the Cosmos Hub. The Cosmos SDK and IBC power 200+ blockchains and support chains managing tens of billions in value. Cosmos Labs builds open-source blockchain infrastructure and is applying the stack to bank tokenized deposits.

Applicants must be located in Europe or an Asian time zone and be able to accommodate UTC working hours.

Responsibilities:

- Manage and execute the performance marketing budget, including platform split, campaigns, and retargeting.
- Build and manage keyword and ad groups for paid search with keyword-level optimization.
- Run paid social campaigns on X, LinkedIn, and other platforms using niche audience targeting.
- Lead the end-to-end ad creative process: copywriting, working with design, launching and iterating on ads and landing pages.
- Lead KPI reporting (weekly/monthly/quarterly) with clear measures of incrementality and SQL targets.
- Own conversion funnel development and A/B testing processes.
- Recommend, set up, and maintain marketing infrastructure to improve targeting, measurement, and ABM.

Requirements:

- 5–7 years of hands-on performance marketing experience, including B2B sales targeting financial institutions, fintechs, or regulated entities.
- Experience across paid search, paid social, and conversion rate optimization (CRO).
- Fluency with Google Ads, X Ads, LinkedIn Ads, and Google Analytics.
- Strong understanding of marketing technology architecture, tracking, and attribution.
- Data-driven decision-making and strong copywriting skills for ads and landing pages.
- Comfortable owning end-to-end performance marketing in a fast-moving organization.

Nice to have:

- Familiarity with blockchain, distributed ledger technology, or adjacent software infrastructure categories.
- Experience with Conversion API (CAPI) implementations and Google.

Stack:

Google Ads, X Ads, LinkedIn Ads, Google Analytics, Conversion API, CRO, paid search, paid social

Benefits:

- Competitive, equitable compensation tailored to your location
- Token compensation
- Paid leave
- Health coverage

📩 Показать контакты