Senior Performance Marketing Executive (Marketing)

TL;DR

Senior Performance Marketing Executive (Marketing): Developing and executing performance marketing strategies to achieve business objectives with an accent on data-driven optimization, budget management, and continuous improvement. Focus on audience research, campaign targeting, and maximizing ROI across various digital advertising platforms.

Location: Hybrid in Limassol, Nicosia, or Greece

What you will do

• Develop and execute performance marketing strategies to meet predefined goals.
• Conduct thorough audience research and segmentation for effective campaign targeting.
• Prepare comprehensive reports and performance summaries for stakeholders.
• Optimize campaign performance through continuous monitoring and data analysis.
• Manage advertising budgets and allocate funds based on performance and ROI.
• Stay up to date with industry trends, technologies, and best practices.
• Conduct competitor analysis to understand market strategies.
• Collaborate with internal and external stakeholders for successful campaign execution.

Requirements

• BSc/MSc in Mathematics, Statistics, Marketing, or a related field.
• At least 4 years of experience in a similar position.
• In-depth knowledge of digital advertising platforms like Google Ads, META ads, X ads, Tik Tok ads, Google Analytics 4, and Looker Studio.
• Advanced Microsoft Excel skills.
• Strong analytical skills and ability to interpret data for informed decisions.
• Excellent oral and written communication skills in English.

Nice to have

• Experience in programmatic ads.

Culture & Benefits

• Attractive remuneration package plus performance-related reward.
• Intellectually stimulating work environment.
• Continuous personal development and international training opportunities.

Hiring process

• Intro Chat with Talent Acquisition.
• Aptitude Assessment.
• First Interview with Your Future Team.
• Role-Specific Take-Home Task.
• Personality Assessment.
• Final Interview.