Customer Marketing Lead (SaaS)

TL;DR

Customer Marketing Lead (SaaS): Owning customer storytelling, advocacy, and community-building efforts to support both PLG and sales-led motions with an accent on turning customer success into scalable proof. Focus on building reference programs, capturing customer insights to influence GTM strategy, and leveraging AI-native workflows for storytelling at scale.

Location: Remote (Toronto, UK)

Company

hirify.global provides digital product companies with a Merchant of Record payment infrastructure to eliminate payment fragmentation.

What you will do

• Build and maintain a library of case studies, quotes, and stat packs to support GTM campaigns and sales conversations.
• Establish and manage a system to track and activate customer references and advocates across the organization.
• Conduct customer interviews to surface patterns and insights that influence ICP understanding and product prioritization.
• Recruit customers for panels, webinars, and advisory groups as part of event and ABM activation.
• Implement AI-powered workflows to accelerate opportunity identification and increase storytelling velocity.

Requirements

• 7-10+ years of experience in customer or lifecycle marketing within B2B SaaS disciplines.
• Proven track record of scaling programs that demonstrably improve advocacy and product adoption.
• Deep expertise in post-sale lifecycle strategy, from onboarding through to renewal.
• Data-driven mindset with experience tying program KPIs to NRR, adoption, and retention.
• Exceptional marketing writing and narrative storytelling skills.
• AI-native approach, actively using AI tools and agents in daily work to reshape marketing research and writing.

Nice to have

• Experience in a dual-motion SaaS business (PLG + sales-led) with exposure to both self-serve and commercial marketing.

Culture & Benefits

• Digital-first environment allowing for remote work, hub-based work, or a hybrid of both.
• Unlimited holidays and 4 months of paid family leave regardless of gender.
• Annual learning fund and dedicated investment in personal development.
• Transparent, collaborative, and respectful culture focused on inclusivity.