Performance Marketing Manager (Fintech)

TL;DR

Performance Marketing Manager (Fintech): Managing a sophisticated paid acquisition program across multiple channels with a multi-million dollar monthly budget with an accent on unit economics and LTV-to-CAC optimization. Focus on scaling paid search, social, and publisher channels while leveraging data-driven insights to refine creative strategy and acquisition motions.

Location: Must be based in or able to work from Toronto, ON (Hybrid)

Salary: $117,000 - $143,000 CAD

Company

hirify.global is a digital banking platform designed to provide small business owners with financial clarity, control, and visibility to build resilient businesses.

What you will do

• Own optimization and testing across paid search, YouTube, CTV, and direct mail channels.
• Manage and scale a portfolio of media partners to drive efficient quality approvals.
• Build and refine the paid social program strategy.
• Partner with the Brand team to create feedback loops between performance data and creative assets.
• Use SQL and Metabase to analyze performance and collaborate with data scientists on marketing mix modeling.
• Adapt acquisition strategies for both self-serve (PLG) and sales-assisted motions.

Requirements

• Must be based in or able to work from Toronto, ON.
• Experience managing multiple paid channels at significant spend levels.
• Proven track record of managing large monthly ad budgets (at least $500k).
• SQL proficiency and experience questioning attribution models rather than accepting them at face value.
• Ability to operate in ambiguous environments and take initiative without waiting for direction.

Culture & Benefits

• Autonomy in solving complex challenges and taking ownership of outcomes.
• Culture that values direct feedback and relentless reinvention.
• Emphasis on embedding AI into daily workflows to push operational boundaries.
• Focus on measurable impact and results over recognition.
• Commitment to helping small businesses thrive through financial innovation.

Hiring process

• Initial 30-minute video call with the Talent team.
• 60-minute video call with the Director of Demand Generation.
• 60-minute live session with the Marketing team.
• 45-minute in-person interview with Leadership.