Marketing Manager (B2B)

TL;DR

Marketing Manager (B2B): Designing and executing integrated, multi-channel marketing campaigns to drive lead acquisition and pipeline progression for Global Technology Sales with an accent on demand generation and sales enablement. Focus on optimizing marketing ROI through data analytics and partnering with regional sales leaders to align messaging with target audiences.

Location: Hybrid in Arlington, VA

Salary: $79,000 – $109,000 USD

Company

hirify.global is a leading global research and advisory firm and a world authority on AI, providing expert insights to help enterprise leaders make smarter decisions.

What you will do

• Design and execute integrated multi-channel campaigns and content programs to generate leads and build pipeline.
• Partner with regional Marketing Directors and sales leaders to drive firm revenue growth and align strategy.
• Develop compelling copy and messaging across various channels to maintain consistency for target audiences.
• Analyze marketing performance using Power BI and Google Analytics to optimize ROI and tactics.
• Improve sales team engagement through the creation of effective scripting and training materials.
• Manage end-to-end projects from problem identification to completion with stakeholder guidance.

Requirements

• Bachelor's degree in marketing, business, or a related field.
• 5+ years of relevant B2B marketing experience, preferably within a large global company.
• Proven experience in demand generation programs targeting executive-level audiences.
• Proficiency with CRM (Salesforce), CMS (Adobe AEM), and email management systems (Eloqua).
• Must be based in or able to work in a hybrid setup in Arlington, VA.
• Strong analytical skills with advanced proficiency in Excel (pivot tables, formulas) and PowerPoint.

Nice to have

• Experience utilizing AI tools such as ChatGPT, Claude, or Copilot in marketing workflows.

Culture & Benefits

• Competitive base salary with an annual bonus plan or sales incentive plan.
• Comprehensive medical, dental, and vision insurance plans.
• Generous paid time off (PTO) policy and parental leave.
• 401k matching up to $7,200 per year.
• Hybrid work environment providing flexibility and community engagement.
• Additional perks including a charity match program and Employee Assistance Program (EAP).