Senior Digital Marketing Specialist

TL;DR

Senior Digital Marketing Specialist (Demand Generation/ABM): Build and optimize integrated B2B SaaS demand generation campaigns across paid media, ABM, email, and digital channels with an accent on multi-channel funnel execution, performance optimization, and revenue impact. Focus on running A/B tests, improving targeting and personalization, and partnering cross-functionally to ensure accurate tracking, reporting, and attribution.

Location: San Mateo, CA, USA (hybrid; onsite expectations 3x/week, Tue–Thu)

Salary: $130,000–$152,000 base annually (target bonus eligible)

Company

hirify.global builds service software for employee and customer experiences, using AI to reduce complexity and improve support.

What you will do

• Execute end-to-end integrated demand generation campaigns to drive new logo acquisition, pipeline, and revenue.
• Build, launch, and optimize digital campaigns across LinkedIn, Google, Reddit, display/programmatic, paid social, and email.
• Run ABM campaigns using Demandbase or 6sense, including building audience segments and target account lists.
• Monitor performance and make data-driven optimizations to improve engagement, conversion, and pipeline.
• Run A/B tests across messaging, creative, audiences, landing pages, and digital experiences.
• Partner with Product Marketing, Sales, Marketing Operations, RevOps, and Analytics for messaging, landing pages, and accurate tracking/attribution; manage agency/vendor execution.

Requirements

• 4–7 years of hands-on B2B SaaS demand generation or digital marketing experience.
• Proven experience executing multi-channel demand generation campaigns from planning through optimization.
• Strong understanding of the demand generation funnel (lead generation, nurture, ABM, pipeline creation, revenue impact).
• Hands-on experience with LinkedIn Ads, Google Ads/SEM, paid social, display/programmatic, and email marketing.
• Experience with ABM platforms such as Demandbase or 6sense.
• Experience with Marketo and Salesforce for campaign execution and reporting.

Culture & Benefits

• Hybrid role with onsite expectations 3x/week (Tue–Thu) from the San Mateo, CA headquarters.
• Target bonus eligibility in addition to base salary.
• Dental, medical, vision, disability, and life insurance; equity + ESPP; flexible PTO; flexible spending; commuter benefits; wellness benefits.
• Adoption and parental leave benefits.
• People-first environment with a focus on equal opportunity and diverse backgrounds.