Staff Product Marketing Manager (Gaming)

TL;DR

Staff Product Marketing Manager (UDP/Gaming): Leading the go-to-market strategy for Discord's Unified Developer Platform to help game developers build social experiences and deepen player engagement with an accent on product adoption and GTM enablement. Focus on defining activation KPIs, translating developer insights into product strategy, and scaling adoption across the gaming industry.

Location: Must reside in or be willing to relocate to the San Francisco Bay Area

Salary: $204,000 – $229,000 + equity + benefits

Company

Discord is a multiplatform communication service that helps people deepen friendships around games and shared interests and assists developers in growing their businesses.

What you will do

• Develop and execute GTM strategies for the developer platform through market research, customer segmentation, and competitive analysis.
• Lead activation initiatives by crafting differentiated messaging, value propositions, and positioning for game developers and publishers.
• Build and scale enablement programs, including training, playbooks, and product collateral to empower Business Development and Developer Operations teams.
• Define and track platform adoption goals, activation KPIs, and business metrics to refine growth strategies.
• Act as the voice of developers, translating customer insights into actionable recommendations for product strategy and roadmap prioritization.
• Lead cross-functional GTM planning with Product Management, Engineering, Design, and Legal to ensure successful product launches.

Requirements

• 7+ years of Product Marketing experience in B2B technology, gaming, developer platforms, SaaS, APIs, or SDKs.
• Proven experience executing GTM strategies for technical products and driving adoption through partnerships or customer-facing teams.
• Experience building scalable enablement programs, including messaging, positioning, and launch materials.
• Strong understanding of developer ecosystems and the ability to translate complex technical capabilities into value propositions.
• Excellent strategic thinking, communication, and storytelling skills to influence executive stakeholders.
• Must reside in or be willing to relocate to the San Francisco Bay Area.

Culture & Benefits

• Competitive base salary range with additional equity and benefits.
• Relocation assistance may be available for eligible candidates.
• Opportunity to make a significant impact on Discord's developer ecosystem and shape the future of the platform business.
• Commitment to inclusion and providing reasonable accommodations during the interview process.