Principal Marketing Manager (Contract)

Salary: $156,000–$185,000 USD annually

Company

hirify.global develops and publishes interactive entertainment products and services, including the Marathon game franchise.

What you will do

• Lead integrated global go-to-market strategies for Marathon releases, seasons, and franchise moments.
• Translate franchise strategy, product roadmaps, audience insights, and business objectives into launch plans, milestones, and investment recommendations.
• Build audience-led acquisition, reactivation, retention, engagement, and player-value plans across paid, owned, earned, community, platform, and regional channels.
• Lead cross-functional planning rhythms, readiness reviews, risk tracking, decision-making, and post-launch learning.
• Partner with Brand, Creative, Product Management, Development, Analytics, Finance, regional teams, agencies, and vendors.
• Define campaign KPIs, manage global paid media strategy and budgets, and optimize performance across channels, audiences, and regions.

Requirements

• 7+ years of experience leading integrated marketing, product marketing, or go-to-market strategy in gaming, technology, entertainment, or a complex consumer business.
• Experience leading complex cross-functional launches or live-service marketing programs with measurable audience and business impact.
• Deep familiarity with game franchises and online player communities, ideally in first-person shooters, extraction shooters, or live-service games.
• Strong understanding of brand, product marketing, community, communications, creative, partnerships, lifecycle marketing, organic channels, paid media, and player acquisition.
• Ability to influence senior leaders, align teams without direct authority, resolve competing priorities, and communicate complex topics clearly.
• Strong analytical and commercial judgment, including experience defining success measures and applying performance data, research, and player insights.

Nice to have

• Familiarity with Marathon, its player community, and the competitive landscape.
• Experience marketing live-service games across launches, seasonal moments, reactivation, and long-term lifecycle programs.
• Experience adapting global strategies for regional markets and managing major media investments, agencies, or first-party platform partnerships.

Culture & Benefits

• Hybrid working policy applies to the role.
• Medical, dental, and vision coverage.
• Matching 401(k), paid time off, and a wellness program.
• Employee discounts on Sony products.
• Potential eligibility for a bonus package.