Senior Product Marketing Manager (Video Games)

Location: Madison, Wisconsin, or remote within the United States and Canada. Preference is given to candidates able to work in person from the Madison studio. Core availability: 11am–4pm CT Monday–Friday, plus regular availability from 8–11pm CT for international collaboration meetings.

Company

hirify.global’s PUBG Studios Madglory develops AAA multiplayer shooter games, including a new IP designed to advance the shooter genre.

What you will do

• Own product marketing campaigns across launch, go-to-market, and post-launch live-service operations.
• Develop and execute online and offline marketing strategies across PlayStation, Xbox, and PC.
• Lead collaboration with platform holders, development, PR, community, regional marketing, and other internal teams.
• Drive influencer and creator partnerships, community events, esports, seasonal content marketing, and partner integrations.
• Manage external creative, media, performance, PR, and social agencies and produce marketing assets including key art, logos, trailers, and social content.
• Track and optimize traffic, reach, engagement, conversion, acquisition cost, retention, and revenue while managing budgets and reporting.

Requirements

• 5+ years of video game marketing experience, preferably with live-service multiplayer titles.
• Deep understanding of shooter, multiplayer, live-ops, and free-to-play games.
• Experience managing external marketing agencies and leading cross-functional work with platform holders and external partners.
• Strong project-management, creative-direction, product-positioning, analytical, KPI, and ROI skills.
• Experience managing multi-million-dollar marketing budgets, including expense tracking and forecasting.
• Ability to work during the specified CT business hours and attend regular evening international meetings.

Culture & Benefits

• Employer-funded healthcare, dental, vision, disability, life, and AD&D insurance.
• 20 days of prorated PTO, 12 paid holidays, a studio-wide holiday break, and annual sick leave.
• Health and wellness, video game, and continuing education reimbursements.
• Family planning and fertility care benefits, including gender-affirming care.
• Free catered lunches, meal reimbursements, snacks, and beverages for in-office staff.
• Team outings, events, and a 401(k) with company match.